If you’re like me, you too have wondered whether it’s THAT important to create a personal brand in today’s times. There’s a huge hype around it, yes; but is it worth all the talking?

Turns out, it is. My guest for today’s episode, Cressida Hamilton, gets into the details of personal branding, including the importance of staying authentic, understanding yourself before understanding your brand, upholding and enforcing your values, and gaining internal clarity before adventing on the journey to establishing your own brand. Listen in!

About Cressida 

Cressida Hamilton is the founder and CEO of Chryse Coaching LTD, a company that specializes in coaching, mentoring and training.  

The episode in a nutshell:

[00:10] Meet Cressida Hamilton

[01:33] What is a personal brand and why do we care about creating one?

[04:31] Why personal branding is a journey of discovery

[05:31] Why we tend to worry so much about what others think of us

[06:45] What makes up a personal brand? 

[10:51] Is having clarity on who you are a prerequisite for building a personal brand or does your personal brand evolve over time?

[12:49] Being yourself is the first step to establishing your personal brand.

[15:27] Strategies to create a powerful personal brand.

[15:44] Values are a key component to understanding your brand.

[17:48] The power of writing down your values

[18:04] Throwing away a value is like making yourself a coffee in the morning.

[20:21] How has having a personal brand helped Cressida navigate her way in her career?

[22:26] How to take back control of your own career.

[24:25] Your brand is a business: Training yourself to think about your brand as if you were running your business.

[28:32] How you can connect with Cressida

Connect with Cressida

Website - https://chrysecoaching.com

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