Episode 7 – Brand authenticity for biodiversity
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Episode 7 – Brand authenticity for biodiversity
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About this listen
In a crowded marketplace where greenwashing is rampant, authentic branding is more important than ever.
Angela Coetzee and Stefanie Swanepoel explore what makes a brand resonate, why storytelling matters, and how pro-nature businesses can attract genuine communities of supporters. This episode offers practical advice for entrepreneurs seeking to build credibility and stand out as leaders for biodiversity.
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