HR has a perception problem — and it’s not entirely unfair, but it’s also not the full story.

In this episode of HR Wine Bar, we discuss HR’s PR problem with current Human Resources Association of the Midlands President, Bryn Reed.

We unpack what people think HR does, why employees and leaders often feel the way they do about HR, and how trust is lost before HR ever gets in the room. We talk honestly about the impossible expectations placed on the function, the pressure to be all things to all people, and the toll that takes on credibility, energy, and mental health.

We also explore what is within HR’s control. From the language we use, to how we frame decisions, to how leadership either amplifies or undermines HR’s role, this conversation focuses on practical tools to rebuild trust without abandoning compliance or care. We touch briefly on broader industry tensions, including recent SHRM controversies and member backlash, as context for why the profession feels particularly exposed right now — but we keep the focus on constructive paths forward.

This is a mix of validation and action: acknowledging the frustration many HR professionals feel, while offering concrete ways to shift the narrative through clarity, consistency, and courage. If you’ve ever felt misunderstood, mischaracterized, or stuck defending work that matters, this episode is for you.

Cheers to HR!

Podcast produced by Todd Studer (Loess Hills Media)
Jingle recorded by Mad Honey
Jingle produced by Kyle Knapp (Dry Creek Studio)