The Smokeless Word returns with a timely conversation from Brussels as COP11 takes place this week. On this episode, Kingsley sits down with global health expert and former WHO Executive Director, Derek Yach.

As one of the architects behind the modern global approach to tobacco control, Derek offers rare insight into the origins of the FCTC, sharing untold stories from its early negotiations, and explains why some of its most important clauses, including harm reduction, were never activated.

Their conversation spans the failure of policymaking over the past decade, the nature of the messenger in communications and the WHO’s evolving role. Derek offers a frank assessment of where global tobacco control has faltered and where he sees hope for rapid change.

Join Kingsley and Derek for an episode rich in history, insight, and forward-looking perspective.

DISCLAIMER

Intended Audience: This podcast is intended for regulators, scientists, policymakers, investors, media and public health bodies only. This material is not intended for US audiences.

Personal Views: The views expressed in this podcast are the personal opinions of the speaker only.

No Product Promotion: Nothing in this podcast is intended to promote or endorse the consumption of the product referred to.

Risk and Harm Statements: Nicotine products are addictive and not risk free. Any references to products having a reduced risk or reduced harm are based on the weight of the evidence and assume no continued smoking.

Content Warning: This podcast contains some swearing that may not be suitable for all listeners.

The podcast guest was not paid for their appearance.

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