In this episode of the Scaling Japan Podcast, we welcome back Kenneth Jeng, Product + Operations Lead at Persona, and experienced contributor to startup ecosystems in both Japan and the U.S.

This is Part 2 of our conversation with Kenneth, recorded in November 2024, and focused on the human side of ecosystem building, community, culture, and mindset.

Kenneth shares why Japan continues to struggle with early-stage adoption and authentic community building, and how individuals (not just public programs) must take initiative. He also gives a candid take on grant structures, founder engagement, and what real progress could look like.

If you’re a founder, policymaker, or ecosystem builder working in Japan, this episode offers a unique lens on what’s still missing and what we can each do to contribute.

AIM B2B – Integrated Marketing & PR in Asia This episode is sponsored by Custom Media, Tokyo’s leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC. They can help you with:

• Localized storytelling to build trust in Asian markets
  

• Strategic performance marketing for measurable growth
  

• Account‑based marketing (ABM), paid media, GEO, and SEO
  

• HubSpot‑certified CRM & marketing automation
  

• Data‑driven implementation with cultural expertise
  

⁠Learn more about AIM B2B

Show Notes:

00:00 – Introduction

00:43 – Hot Take on Challenges and Gaps

14:00 – Why People are Involved in Startup Ecosystem and Why in Japan

16:20 – Building Network

22:15 – Early Adopters or Not?

27:10 – Contributing to the Community

36:20 – Grants and Funding for Startups

42:00 – Last Messages and Hot Takes

Links from Guest Appearance: 🔗 Connect with Kenneth Jeng on LinkedIn – https://www.linkedin.com/in/kennethjeng/

Coaching with Tyson

Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 with his coaching and advisory services.

📈 Visit here to learn how he can help

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