Episode 9 : Labubu Mania - The Rise Of The Monsters
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Episode 9 : Labubu Mania - The Rise Of The Monsters
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About this listen
From blind boxes to billion-dollar brands - Labubu is everywhere.
In This episode Demelza dives into the explosion of the mischievous little monster through Pop Mart.
Is it TikTok's unboxing trend?
Celebrity endorsements?
The psychology of surprise?
Take a look at how Labubu became the must-have collectible of 2025 and what brands can learn from this viral phenomenon.
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