In this milestone 10th episode of Selling is Creative, host Brad Eather sits down with renowned sales trainer and author Fred Copestake to unpack the powerful topic of ethical selling and its growing importance in the modern sales environment.

Whether you’re a business owner leading a sales team or a sales professional navigating the pressure of quotas, this episode offers invaluable insights into:

How to sell without compromising your values

The role of authenticity and curiosity in building real customer trust

Why modern buyers expect more than features—they want clarity and partnership

How to align sales training and company culture with ethical frameworks

The shift from sleazy sales tactics to value-driven conversations

Why salespeople must become sense-makers—not walking websites

Practical tools from Fred’s book Ethical Selling that you can apply right away

Fred shares stories, tactical approaches, and thought-provoking analogies—like how rugby refereeing shaped his views on leadership and communication—to show how ethical selling isn’t just good for business; it’s more effective and sustainable.

If you’ve ever felt the tension between hitting sales targets and doing right by your customers, this episode is for you.

📚 Get in touch with Fred Copestake on LinkedIn.

Learn more about Ethical Selling by purchasing: Ethical Selling on Amazon