Europe’s Independent Ad Tech Advantage: Transparency, Identity, and What’s Next
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Europe’s Independent Ad Tech Advantage: Transparency, Identity, and What’s Next
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About this listen
In this episode of Modern Marketing and Measurement, Phil Acton, Country Manager UK at Adform, joins the show to explore how Europe’s independent ad tech is reshaping modern marketing through greater transparency, stronger identity foundations, and a more privacy-first approach. We dig into how omnichannel activation is evolving across CTV, digital out-of-home, and emerging retail media networks, and what it really takes to deliver relevance without relying on legacy signals.
It’s a grounded, forward-looking conversation on the practical innovations—and the mindset shifts—driving the next era of programmatic.
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