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Event Horizons

Event Horizons

Written by: Webex Events (formerly Socio)
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After a long and painful hiatus, live events are back - the hand-shaking, the galas, the panels, the happy hours, and the in-person energy. But with so many of us comfortable staying at home, how do we navigate the future of events? The technology is ready, but how do we leverage the right tools to create the best virtual, live, and hybrid experiences? Let's find out!2022 Webex Events (formerly Socio) Economics Marketing Marketing & Sales
Episodes
  • Achieving event success: insights from season two
    Jun 26 2023

    Join us for the season finale of Event Horizons as we reflect on our top takeaways from season two. Discover how to do more with less by repurposing content and auditing your existing resources. Learn how to elevate in-person events and create personalized experiences that are worth attendees' time and money. We also discuss how the definition of hybrid has evolved and the importance of equitable virtual and in-person experiences.

    Plus, explore the benefits of using an all-in-one event platform for a seamless and efficient planning process. Don't miss this episode packed with valuable insights and lessons learned to revolutionize your future events.

    Check out the Webex Events resource library for free templates, tools, guides, industry reports, and case studies for event professionals.

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    30 mins
  • The events and content connection
    Jun 12 2023

    In this episode, we explore the symbiotic relationship between events and content with our guest, Caitlin Barrett, Content Marketing Manager at Webex Events.

    Discover the importance of aligning sales, customer, and content teams to create resonant messaging that captivates your audience. We delve into the power of repurposing content in an era of doing more with less, and we discuss leveraging data to tailor content to attendees' preferences. We also share real-life examples, practical tips, and actionable advice to enhance your event content strategy. If you’re looking for insights on creating a holistic attendee journey and effective methods for researching event content, this episode is for you!

    Check out the Webex Events resource library for free templates, tools, guides, industry reports, and case studies for event professionals.

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    47 mins
  • The ultimate guide to event tech
    May 16 2023

    In this episode, we're joined by Kara Gladish, Manager of Customer Experience at Webex Events (formerly Socio), to discuss the must-have event tech features for a successful events program. We talk about the importance of having an event technology platform of record, event features that are top of mind for event organizers, the most effective way to measure the ROI of event technology investments, and so much more!


    Check out the Webex Events resource library for free templates, tools, guides, industry reports, and case studies for event professionals.

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    44 mins
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