In this episode of Everyday Excellence, host Todd Baldwin interviews Christopher Black, owner of Mighty Dog Roofing of Waynesboro.

Christopher shares his unconventional journey from a 35-year career in IT, cybersecurity, enterprise sales, and consulting to building a thriving home services business focused on creating long-term wealth through entrepreneurship. He explains why he chose the franchise model, how his philosophy that “the first to educate wins” has become the foundation of his customer-first sales approach, and why educating homeowners creates stronger trust than traditional selling.

Todd and Christopher also explore the realities of growing a family-run business, scaling across Pennsylvania, Maryland, and West Virginia, leveraging digital marketing strategies like Google Local Services Ads, SEO, social media, and AI, and adapting to the rapidly changing landscape of customer acquisition.

Mighty Dog Roofing of Waynesboro website: https://www.mightydogroofing.com/waynesboro-pa/⁠

In this episode of Everyday Excellence, host Todd Baldwin interviews Mitch Smedley, founder of Trade Wins Consulting and co-owner of Smedley Plumbing.

Mitch shares how he launched a plumbing company during the uncertainty of 2020, grew it into a successful business, and sold a majority stake just five years later—all while building a coaching business dedicated to helping trades entrepreneurs scale with confidence.

Mitch also breaks down practical marketing strategies that helped increase average ticket values through video-first content, explains how to accurately measure marketing performance, and offers valuable lessons on preparing a business for sale, avoiding common acquisition pitfalls, and creating long-term enterprise value.

Trade Wins Consulting website: https://tradewinsconsulting.com

In this episode of Everyday Excellence, host Todd Baldwin interviews Jason Nemes, Founder & CEO of Summit Solutions Roofing & Construction.

Jason shares his unconventional journey from network marketing to building one of the fastest-growing roofing companies in Texas, revealing how personal development, disciplined leadership, and a commitment to integrity have fueled the company’s rapid expansion. He discusses the competitive realities of the roofing industry, why door-to-door sales and relationship building continue to outperform many digital marketing tactics, and how his PAID core values—Positivity, Adaptability, Integrity, and Discipline—shape every aspect of his business.

Jason also reflects on overcoming addiction, surviving a life-changing heart attack, investing in mentorship, and building a culture that prioritizes accountability, resilience, and long-term growth. Whether you’re an entrepreneur, sales professional, or business owner, this episode offers practical insights on scaling a business, developing high-performing teams, and staying committed to excellence through every challenge.

Summit Solutions Roofing & Construction website: https://roofsbysummit.com (roofsbysummit.com⁠)