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Everyone Has AI. Now What? How Jonathan Lei Is Building What Customers Actually Need cover art

Everyone Has AI. Now What? How Jonathan Lei Is Building What Customers Actually Need

Everyone Has AI. Now What? How Jonathan Lei Is Building What Customers Actually Need

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AI is everywhere right now. The hard part isn't building it—it's building something people actually need.

In this episode of Fractional Frequency, Amy and Erin sit down with Jonathan Lei, founder and CEO of WITH Q, a VC-backed hospitality technology startup using AI to eliminate manual work and improve the guest experience.

Jonathan shares the realities of building and scaling an AI company in a crowded market, how his team learns customer needs quickly, the role data plays in decision-making, and why relationships remain one of the biggest accelerators of growth.

A practical conversation about startup leadership, product-market fit, AI adoption, and what it takes to stand out when everyone is claiming to be an AI company.

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