Like every generation before them, Gen Z poses new challenges in how to reach them.

So, how does their unique DNA lead brands and marketers to the world of gaming?

On today’s exciting episode, we’re getting an insider’s view into the gaming marketing universe with Tom Parry. Tom heads up Whalar’s new division, Umi Games, a gaming studio that builds immersive experiences and bridges the gap between brands and creators within Fortnite.

So fasten your seatbelts as we discuss the key to unlocking engaging experiences for players while aligning with a brand's overall mission and objectives, allowing brands to engage with an audience of over 230 million and capture the attention of Gen Z simultaneously. Let’s uncover the magic of Umi Games together.

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As a creator, how can you turn your audience into an empire? We're diving headfirst into the burning question on every aspiring creator's mind.

This episode was recorded live at Vidcon Anaheim with three incredible creators who have cracked the code and taken their online presence to a whole new level! Whalar Talent Drew Afualo and Andrea Casanova and creator Sofie Dossi joined host extraordinaire Megan Frantz, Whalar’s Senior Talent Manager, who brings her unique insights and Creator Economy wisdom.

In this session, our experts dissect the creator lifecycle and share their invaluable recommendations on transforming your passions into a booming business. From knowing when it's time to assemble a scalable team to crafting the perfect product line and mastering the art of launching a cross-platform media empire, don't even think about sleeping through this one – every moment of this conversation is pure gold!

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Why are younger generations rejecting idealized marketing? Because they crave authenticity!

Today, Seth Matlins shares his insights on the importance of empathy and collaboration and how it all ties back to creators. As the Managing Director of the Forbes CMO Network, he is shaping the strategy for one of the most influential marketing communities worldwide. He’s also the force behind transformative initiatives like CVS's BeautyMark platform, the federal legislation for truth in advertising, and groundbreaking partnerships like Coke's presence in American Idol.

As Seth says, the relationship between creators and marketers is a dynamic dance, blending imperfections with strengths to create something both familiar and new. Join us as he shares how authenticity and vulnerability play a significant role in the success of YouTubers, why he’s challenging how we think about traditional notions, and how it reflects a broader societal perspective on the role of business and marketing in shaping the future.

Tune in for an extraordinary conversation with Seth Matlins as we venture deep into the heart of marketing's evolving journey.

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