In this episode of Everything Outside Code, Matty Stratton breaks down what actually makes a developer community healthy, durable, and worth investing in. He explains why the best communities are built intentionally, how trust and psychological safety shape participation, and why many community efforts fail when teams focus on scale before purpose. We discuss the role of leadership, clear norms, and consistent stewardship, as well as how community building differs from audience growth. This conversation offers a grounded perspective on building developer communities that people genuinely want to belong to, not just engage with temporarily.

In this episode of Everything Outside Code, Frederic Harper breaks down how companies should think about building a Developer Relations team from the ground up. He explains when it makes sense to invest in DevRel, what problems the team should solve first, and how roles and responsibilities evolve as the company grows. We discuss how to hire the right profiles, how to avoid common early mistakes, and how to align DevRel with product, engineering, and business goals. This conversation offers a clear, practical look at building a DevRel team that creates real value without unnecessary complexity.

In this episode of Everything Outside Code, Will Russell breaks down how technical video content can drive product growth when it’s designed for real developer workflows. He explains why most teams overproduce videos without clarity, how to choose formats that match developer intent, and how to balance depth with accessibility. We discuss how video fits into documentation, onboarding, and education, how to repurpose content across channels, and how small, consistent videos outperform polished one-offs. This conversation offers a practical look at using video as a teaching and adoption tool rather than a marketing asset.

In this episode of Everything Outside Code, Manny Silva breaks down why documentation should be treated as a product and tested like one. He explains how teams can move beyond assumptions, use real developer behavior to validate docs, and identify where users actually get stuck. We discuss practical methods for testing documentation, how to gather meaningful feedback without heavy tooling, and how small improvements compound into better onboarding and adoption. Manny also shares how documentation testing fits into developer experience work and why clear feedback loops matter more than perfect prose.

In this episode of Everything Outside Code, Walter Galvão shares how he transitioned from engineering into marketing and developer experience roles. He breaks down what changes when you move from building systems to communicating value, how engineers can develop a stronger understanding of users, and why technical context is a long-term advantage in marketing and DX work. We discuss the skills that carry over, the gaps engineers need to close, and how cross-functional perspective improves product adoption. This conversation offers a grounded look at navigating career shifts without losing technical depth or credibility.

In this episode of Everything Outside Code, Phil Leggetter breaks down how Developer Relations changes as companies scale from early-stage startups to large enterprises. He explains how DevRel responsibilities evolve, how teams should adjust structure and expectations at different stages, and why what works at a startup often breaks at scale. We discuss how to balance advocacy, enablement, and internal alignment, how to avoid process bloat, and how to maintain developer trust while operating inside larger organizations. This conversation offers a grounded view of how DevRel teams can scale responsibly without losing effectiveness or credibility.

In this episode of Everything Outside Code, Aditya Oberai breaks down how open source teams can build and sustain a global community around their product. He explains how to attract contributors across regions, how to create clear contribution pathways, and how to balance structure with openness as the community grows. We discuss the systems that support long-term participation, the role of maintainers in setting culture, and how communication, documentation, and rituals shape contributor trust. This conversation offers a practical look at what it actually takes to grow a healthy, global open source community without losing momentum or focus.

In this episode of Everything Outside Code, Prashant Sridharan breaks down how developer marketing is changing amid the current AI gold rush. He explains why many teams are rushing to ship AI features without clear positioning, how messaging breaks when everyone sounds the same, and what developer audiences actually look for when evaluating AI-driven products. We discuss how teams can cut through noise with clearer narratives, how GTM motion shifts when AI becomes table stakes, and how to avoid chasing hype at the expense of long-term trust. This conversation offers a grounded look at building developer marketing strategies that stay relevant as the AI landscape accelerates.