For years, construction and home services sales have relied on one risky strategy - hope. Hope that a client can visualize a kitchen from a black-and-white blueprint. Hope they can imagine how light hits the deck. Hope they feel confident enough to sign. In this episode of Execution Over Hype, we break down the “Guesswork Gap” and why uncertainty quietly kills high-ticket deals.

We dive into homeAR, an augmented reality platform that overlays full-scale CAD models onto the real world. Stand on an empty lot and walk through the finished home. Swap materials in real time. Show premium upgrades in the actual space. This isn’t a flashy demo - it’s a revenue tool. AR shortens sales cycles, reduces buyer’s regret, and increases average order value when used correctly.
But here’s the trap: tech alone doesn’t close deals. Without CRM and ERP integration, training, and operational alignment, AR becomes an expensive toy. We score the platform using our Tech Reality framework and explain where the real ROI lives. If you want to stop selling on hope and start selling on certainty, this episode is for you.

Case Studies/Links

How to Build an Augmented Reality App: https://seisan.com/how-to-build-an-augmented-reality-app-in-2025/

Augmented Reality: https://seisan.com/services/augmented-reality/

The Infrastructure Behind Persistent Augmented Reality: https://seisan.com/the-infrastructure-behind-persistent-augmented-reality/
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Follow & Subscribe for new episodes of Execution Over Hype every Thursday, where we cut through the noise and focus on what actually works.

Visit us at Seisan.com to see how we can help you with your next project.
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Time Stamps:
0:00 - Introduction
1:15 - What is homeAR?
2:08 - Why Is This Important?
3:10 - The AOV Factor
3:43 - Tech Reality Score
5:24 - Conclusion

Tags: augmented reality, AR for construction, homeAR, spatial computing, construction technology, proptech, real estate tech, builder sales tools, AR sales, high ticket sales, CAD to AR, BIM integration, construction marketing, sales enablement, reduce buyer regret, increase AOV, immersive tech, Apple Vision Pro, mixed reality, digital twin, CRM integration, ERP integration, enterprise tech, execution over hype, Seisan Consulting

Apple built the vault. Google built the brain. This episode unpacks the Apple + Gemini partnership, why Siri had to grow up, and what happens when two tech giants decide no one wins the AI race alone.

We explore the real trade-offs behind this integration: privacy vs performance, ecosystems vs model, and what enterprise leaders need to understand before betting their workflows, data, and customer experience on the Apple x Google stack.

In this episode, we analyze Apple Intelligence and Google Gemini through an enterprise AI lens, focusing on data privacy, on-device AI vs cloud AI, AI governance, and long-term platform risk. We break down how this integration impacts Siri, customer experience, and business workflows, and what companies should consider when choosing AI ecosystems, evaluating AI security, and designing scalable, privacy-aware AI systems.

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Follow & Subscribe for new episodes of Execution Over Hype every Thursday, where we cut through the noise and focus on what actually works.

Visit us at Seisan.com to see how we can help you with your next project

In this episode of the Execution Over Hype Podcast, John digs into the rise of “vibe coding” - AI-driven platforms that promise to turn natural language ideas into fully working apps. Tools like Lovable feel almost magical at first, delivering instant visual results and rapid momentum. But what happens when you need real coding?

We unpack the hidden tradeoffs behind AI-built applications, from ownership and IP concerns to what really happens when bugs appear, features get complicated, or platforms change underneath you. This conversation explores why speed can be intoxicating early on, yet quietly introduce long-term risk when stability, security, and scalability start to matter.

You’ll hear real-world scenarios, founder lessons, and a grounded look at where vibe coding shines - and where it can quickly fall apart. If you’re building software meant to last, this episode challenges you to think beyond the vibe and focus on architecture, accountability, and execution.

Follow & Subscribe for new episodes of Execution Over Hype every Thursday, where we cut through the noise and focus on what actually works. Visit us at Seisan.com to see how we can help you with your next project.

Case Studies:

Ernest & Young --> https://seisan.com/wp-content/uploads/2024/08/scs_ey.pdf
Performance Golf --> https://seisan.com/wp-content/uploads/2024/09/scs_pgai.pdf
Acenda --> https://seisan.com/wp-content/uploads/2025/01/SeisanCaseStudy_Acenda.pdf