In this special co-located episode of Executive Edgecast, host Marg Bouse sits down with Kaylee Eastman, a “cautious optimist” about AI, for a candid, wide-ranging conversation about how they are using AI, and how artificial intelligence is reshaping our world and the content we consume.

Together, they explore both the bright potential and the unsettling realities of AI — from productivity and creativity to ethics, misinformation, and the “dead internet” effect. It’s an honest fireside chat about what it means to live and work in the age of intelligent machines.

🎯 In this episode, you’ll learn:

• How “not all AI is the same” — and why companies must define what AI means for them
• The risks of ungoverned AI use in business — from data leakage to brand damage
• What the “AI bubble” might mean for markets and innovation
• Why 95% of AI pilots are failing — and how to avoid common mistakes
• The difference between gen AI and. AGI (artificial general intelligence)
• Deepfakes, ethics, and the dangers of “AI slop” in social media and advertising
• How responsible AI can revolutionize healthcare, environmental science, and creativity
• Why the best companies will always be people first, AI second

💡 Key takeaway:
AI isn’t magic — it’s a tool. When used responsibly and with purpose, it can elevate human potential.

But without ethics, guardrails, or empathy, it risks amplifying bias, misinformation, and harm.

📎 Resources Mentioned

• MIT Study: “State of AI in Business” (2025)
• NVIDIA, OpenAI, and the AI Valuation Debate
• OpenAI Subpoena News: https://www.reuters.com/technology
• Tony Robbins “AI Coach” Project: https://www.tonyrobbins.com/programs/tony-ai
• Tools Discussed: ChatGPT, Claude, Notion AI, Copilot, Canva, Suno, Figma, Illustrator

👇 Join the conversation:
How are you using AI — for creativity, productivity, or research? Have you seen responsible or irresponsible uses of AI? Share your stories in the comments.

#ArtificialIntelligence #AIethics #GenerativeAI #AIforthePeople #TechLeadership #WomenInTech #AITrends #ResponsibleAI #FutureOfWork #ConversationsWithMargaret #KayleeEastman #AIforGood #MarketingInnovation #EthicalTechnology

Sopra Solutions LLC www.soprasolutions.com https://www.linkedin.com/company/sopra-solutions

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In this episode, host Marg Bouse welcomes seasoned sales leader Laura Milewski for an honest and energizing conversation about what it really takes to sell—and succeed—in today’s volatile economy.

With over two decades in enterprise and technology sales, Laura shares the human realities behind the profession: the pressure, the passion, and the power of authentic connection. From defining what a lead truly is to balancing digital automation with human relationships, Laura offers candid insights that every salesperson, marketer, and business leader can learn from.

🎯 In this episode, you’ll learn:

• Why “Build, Retain & Grow” remains the timeless foundation of sales success
• How to align your personal brand with your company’s purpose and mission
• The provocative question every leader should ask: “How do we define a lead?”
• What economic uncertainty and turnover mean for today’s buyer journey
• How to maintain passion, integrity, and empathy amid constant change
• Why marketers should walk a mile in sales’ shoes to truly understand their customer

💡 Key takeaway:
Sales is no longer about transactions—it’s about trust. In a noisy, data-driven world, the winners are those who stay human, stay curious, and keep showing up.

📎 Resources Mentioned

• LinkedIn for Professional Networking: https://www.linkedin.com
• Harvard Business Review: “The New Psychology of Sales” – https://hbr.org
• Related Episode: Customer Marketing: Jackie Bouse on Turning Happy Clients into Growth Engines (LINK)

👇 Join the conversation:
What’s changing most about sales in your world? How are you keeping the human touch alive? Share your experiences below!

#SalesStrategy #WomenInSales #B2BMarketing #Leadership #SalesTraining #ProfessionalGrowth #BusinessDevelopment #RelationshipSelling #ConversationsWithMargaret #LauraMilewski #CareerGrowth #FutureOfWork #SellingInTodaysEconomy #AuthenticLeadership

Sopra Solutions LLC www.soprasolutions.com https://www.linkedin.com/company/sopra-solutions

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In this episode, host Margaret P. Bouse sits down with Mark DiFraia for an in-depth discussion on the art and science of messaging and positioning.

Mark explains how he helps companies “find their frequency” — tuning their message so that every stakeholder, from investors to customers, hears the same clear, consistent story. Drawing on his background as both a musician and a messaging pro, he shares why alignment, clarity, and repetition are the keys to turning brand noise into a performance that resonates.

🎯 In this episode, you’ll learn:

• How to develop a messaging framework that unifies your team and drives all communications
• Why it’s important to train founders and teams to communicate on-message
• How to measure messaging success
• Why patience and consistency are essential

💬 Key takeaway:
Messaging isn’t about saying more — it’s about saying the right things, consistently, to the right audience, so that every word moves your buyers closer to action.

📎 Resources Mentioned

• 440 Marketing Blog: http://4fortymarketing.com/blog/
• Mark on LinkedIn: https://www.linkedin.com/in/markdifraia

🎥 Related Episode: “Customer Marketing: Turning Happy Clients into Growth Engines” with Jackie Bouse

How do YOU make sure your team stays “in tune” with your brand message? Share your tips or challenges — we’d love to hear from you.

#MessagingStrategy #BrandPositioning #MarketingPodcast #B2BMarketing #Leadership #440Marketing #MarkDiFraia #ConversationsWithMargaret #BrandMessaging #CommunicationsStrategy #GoToMarket #MarketingFramework #EmpathyInBusiness

Sopra Solutions LLC www.soprasolutions.com https://www.linkedin.com/company/sopra-solutions

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Listen/watch in video form: Youtube.com/@ExecutiveEdgecast