I’m gonna say what a lot of you don’t want to hear—if you’re bragging about “leads” but your revenue isn’t moving, you’re not growing… you’re just paying for activity. This is not marketing!

Today I’ve got Kevin LeSage on, and we’re ripping the mask off the fake metrics—because you can fake clicks, you can fake conversions… but you can’t fake revenue!

Your Big Takeaways: 60% of unique leads never book a job 80% of unique leads never buy your service

Until you can prove what made you money this month, you’re not doing marketing—you’re gambling.

Follow my guest at: -Webpage: https://searchlightdigital.io/ -Facebook: https://www.facebook.com/SearchLight.io

Follow me on all Social Media: @LanceBachmann

Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results.

Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want.

This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more.

🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations

🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026

🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/

Shop Tours: https://www.buildittosellit.com/shop-tours/

Sales Training: https://www.buildittosellit.com/sales-training/

Winner’s Circle: https://www.buildittosellit.com/winners-circle/

Movement: https://www.buildittosellit.com/

🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846

Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP

Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann

If you’re ready to stop guessing and start building a real asset, this is your room.

#BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

ServiceTitan isn’t “good” or “bad”—it’s a mirror. And for a lot of contractors, what they see in that mirror is messy: broken processes, workarounds, numbers you can’t trust, and a pricebook that feels like a never-ending fight. In this episode, the BlueCollar Nerd–Richard Koberger and I go straight into the good, the bad, and the ugly—why onboarding feels like 90–180 days of chaos, why most teams blame the software instead of the setup, and the exact features that turn ServiceTitan from a headache into a growth engine. If you want clean reporting, real margins, and a company you can actually scale (or sell), this one’s a must-watch!

What you’ll learn in this episode: -Why software doesn’t solve problems—it reveals them -The real reason ServiceTitan implementations feel “brutal” (and why that’s normal) -How to avoid workarounds that destroy reporting accuracy -Why pricebooks are never “done” and how to keep yours clean -The features that reduce technician friction: dynamic pricing, configurable services, conditional logic forms -The simple KPI stack that actually runs a scaling contractor business -How to roll out change without “getting buy-in” (and without losing trust) and more!

If you stop treating ServiceTitan like a magic fix and start treating it like a system you commit to, you’ll finally get the numbers, control, and growth you thought you were paying for.

Follow my guest at: -Instagram: https://www.instagram.com/servicetitan/ -Webpage: https://www.servicetitan.com/podcasts/mastering-servicetitan/richard-kohberger-interview -Facebook: https://www.facebook.com/ServiceTitan -YouTube- https://www.youtube.com/@Servicetitan

Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann

Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results.

Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want.

This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more.

🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations

🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026

🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/

Shop Tours: https://www.buildittosellit.com/shop-tours/

Sales Training: https://www.buildittosellit.com/sales-training/

Winner’s Circle: https://www.buildittosellit.com/winners-circle/

Movement: https://www.buildittosellit.com/

🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846

Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP

Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann

If you’re ready to stop guessing and start building a real asset, this is your room.

#BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

If you're in home services (HVAC, roofing, plumbing, garage doors, etc.) and tired of playing small—this episode will light a fire under you. Warning: Mindset shifts ahead. Poor-minded? You might want to skip this one. In this raw, no-BS episode, garage door legend and my friend Tommy Mello, who bootstrapped A1 Garage Door Service into a national powerhouse doing $300M+ revenue, 1,500+ employees, and massive bottom-line profits sits down with me today to spill the brutal truth: -Why fearing price raises and underpaying people keeps you poor. -How a "build it to sell it" mindset (even if you never sell) turns your business into a wealth machine. -The dark side of private equity, haters, and why abundance + equity makes your team sprint toward the exit.

Stop treating your business like a headache and start building the empire that sets your family free—because the next Tommy Mello could be YOU… if you stop waiting and start sprinting today!

Follow my guest at: -Instagram: https://www.instagram.com/officialtommymello/ -Webpage: https://www.tommymello.com/ -YouTube: https://www.youtube.com/@officialtommymello -X: https://x.com/RealTommyMello -Facebook: https://www.facebook.com/thomasmello/ -TikTok: https://www.tiktok.com/@officialtommymello

Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann

Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results.

Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want.

This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more.

🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations

🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026

🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/

Shop Tours: https://www.buildittosellit.com/shop-tours/

Sales Training: https://www.buildittosellit.com/sales-training/

Winner’s Circle: https://www.buildittosellit.com/winners-circle/

Movement: https://www.buildittosellit.com/

🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846

Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP

Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann

If you’re ready to stop guessing and start building a real asset, this is your room.

#BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann