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FOREVER. BETTER: WHO GIVES A SHIRT

FOREVER. BETTER: WHO GIVES A SHIRT

Written by: PUMA
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About this listen

For some, the football shirt is a badge of pride. For others, it’s just another bit of polyester.

In this five-part series, ex-footballer Jack Fowler tries to make presenter Kimberley Cumberbatch “give a shirt” about the world’s most iconic sportswear.

Along the way they meet journalists, podcasters, die-hard fans, designers and upcyclers to uncover how the shirt went from the pitch to the stands, onto the streets — and even into conversations about its impact on the planet.

Will Jack convince Kimberley to give a shirt?

This is a FOREVER. BETTER. podcast by PUMA.



© 2025 FOREVER. BETTER: WHO GIVES A SHIRT
Art Politics & Government
Episodes
  • Jerseys for the Future
    Oct 29 2025

    Pre-loved, re-loved, or brand new – what does the future of football shirts look like? Jack and Kimberley sit down with upcycler and one of PUMA's Voices of a RE:GENERATION, Andrew Burgess, to discuss innovations designed to reduce the industry’s environmental impact and how fans can play their part. They explore PUMA’s RE:FIBRE programme, which transforms polyester textile waste from factory off-cuts, faulty goods, and pre-loved clothing into new materials. As we reach the end of the series – Jack finds out if he’s convinced Kimberley to “give a shirt”.

    Find out more about PUMA’s RE:FIBRE programme

    Find out more about PUMA's Voices of a RE:GENERATION

    Watch the show on PUMA’s YouTube

    Follow PUMA on Instagram

    Follow PUMA's Forever.Better. journey on foreverbetter.com

    Because there's only one Forever... let's make it Better.


    Who Gives A Shirt is a FOREVER.BETTER. podcast, brought to you by PUMA. Produced by Mags Creative and MSL.



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    13 mins
  • From Goals to Garms
    Oct 22 2025

    How did the football shirt become a street-style staple? Designer Hattie Crowther joins Jack and Kimberley to explore why this once pitch-only piece is now a global wardrobe essential, even for non-football fans. Hattie shares how she tells stories through her football shirt-inspired designs, and reveals how iconic kits often draw influence from a wide range of sources—from Oasis’s Noel Gallagher to the Civil Rights Movement. The conversation also dives into the rise of thrifting and how the increasingly genderless football shirt is helping football style feel more inclusive.

    Watch the show on PUMA’s YouTube

    Follow PUMA on Instagram

    Follow PUMA's Forever.Better. journey on foreverbetter.com

    Because there's only one Forever... let's make it Better.


    Who Gives A Shirt is a FOREVER. BETTER. podcast, brought to you by PUMA. Produced by Mags Creative and MSL


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    16 mins
  • Dress like your Heroes
    Oct 15 2025

    Why do fans wear football shirts? Jack and Kimberley speak to die-hard Man City fan and City Matters representative Angela Worrall about the rollercoaster of supporting a football team and what her collection of football shirts mean to her. Together, they trace the origins of fan jerseys back to a surprising source: a Leicester-based company that once made underwear for nuns. Yes, you read that right. Along the way, they uncover how football shirts help build a sense of identity and community—on the pitch, in the stands, and even while on holiday.

    Watch the show on PUMA’s YouTube

    Follow PUMA on Instagram

    Follow PUMA's Forever.Better. journey on foreverbetter.com


    Because there's only one Forever... let's make it Better.


    Who Gives A Shirt is a FOREVER. BETTER. podcast, brought to you by PUMA. Produced by Mags Creative and MSL.


    Image credit

    [07:36]: PA Images

    [06:10]: Thanks to Angela Worrall and family for their permission to use this photograph.


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    21 mins
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