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Online Business By Design

Online Business By Design

Written by: Ivana Ivanek
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About this listen

 Welcome to the Online Business By Design Podcast. I'm your host Ivana Ivanek, and this is your mindset and marketing podcast to help you reach your full potential and build your digital business without burning out. And most importantly, enjoy your business journey while you are making money and impact. Grab your favourite note-taking device, lean back and get inspired. I believe that everything you need to build the business of your dreams is already within you. It is time to stop playing small!Ivana Ivanek Careers Economics Leadership Management & Leadership Personal Success Self-Help Success
Episodes
  • Ep.78 Building a Personal Brand While Living on the Road - with Mariah McInnes

    Ep.78 Building a Personal Brand While Living on the Road - with Mariah McInnes
    Apr 29 2026
    Podcast host Ivana Ivanek interviews Australia-based marketer Mariah McInnes about content marketing, what makes good content, and how to tell better stories while building a personal brand online. Mariah shares her path from corporate marketing to freelancing and digital nomad life, including quitting her job during COVID, a major surgery after discovering rare neuroendocrine cancer, and how recovery led her to meet her partner, who now complements her business skills. They discuss living and working from a car and then a bus, resilience through business setbacks, and Mariah’s practical storytelling approach: align content to a sales goal and content strategy, build a story bank, and use a simple framework, while focusing on connection over vanity metrics. Grab your favourite note-taking device and get inspired.
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    49 mins
  • Ep.77 Why a Business Bestie & a Social Media Presence Matter

    Ep.77 Why a Business Bestie & a Social Media Presence Matter
    Apr 15 2026
    Host Ivana Ivanek shares a mindset shift and strategic move for building an online personal brand people trust and buy from while running a business alongside a nine-to-five. After feeling tired during a busy stretch in Vienna, she reflects on a coffee chat with her peer Karina about resting without seeing it as failure, handling fear of judgment and silent rejection from others, and how some people—including partners—may not support your vision. Ivana’s immediate action step is to get a “business bestie” and actively cheer for peers so support is reciprocal. Strategically, she frames social media as a “digital business card,” encouraging consistent visibility over hiding behind perfecting offers. She highlights Karina’s progress, then outlines next steps: leverage what’s built.
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    17 mins
  • Ep.76 The ROI of Prioritizing Health - with Dr. John Torrens

    Ep.76 The ROI of Prioritizing Health - with Dr. John Torrens
    Apr 1 2026
    Host Ivana Ivanek welcomes Dr. John Torrens to discuss the return on investment entrepreneurs gain by prioritizing mental, physical, and spiritual health instead of hustle culture. Torrens shares how rapid company growth led him toward burnout, pre-diabetes, inflammation, poor sleep, and an ADHD diagnosis, prompting him to treat his health as an experiment and reject “hero” grind worship that can resemble addiction. He explains practical sleep-first habits—tracking sleep data, managing light exposure with blue-blocking glasses and morning sunlight, using infrared sauna, eating earlier, avoiding alcohol within hours of bed, and exploring grounding—and describes how better sleep improves creativity, decision-making, relationships, resilience, and leadership performance. He also outlines Syracuse University’s Center for the Creator Economy, researching creator-specific challenges like identity fusion, loneliness, algorithm-driven income uncertainty, and mental health pressures, informed by his own experience posting content regularly. Grab your favourite note-taking device and get inspired!
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    40 mins
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