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Fair Winds Interviews

Fair Winds Interviews

Written by: Fair Winds
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Chats and deep dives with experts in business, marketing and productivity for entrepreneurs and small business professionals.Fair Winds Economics Leadership Management & Leadership
Episodes
  • Direct mail interview with David Rosendahl of MindFire
    Jan 18 2022

    💡Find out what 30 to 40-year old mid-level marketing managers are missing.

    📭 Direct mail, sending personalized letters, postcards and “dimensional” gifts is rumored to be dead.

    🚀The Surprising, Important New Twist on an Old Marketing Channel

    📺 Watch my interview with David Rosendahl, Co-Founder and President of MindFire Inc., a state-of-the-art digital marketing services platform, to learn why it’s not only not dead, but thriving as part of a digital (surprised? 😯) mix.

    This old dog (direct mail) has some new tricks:

    💡David shares a clever, innovative, little known use case that includes Facebook🤯 to delight your audience.

    💡Find out how to instantly get your mail recipients to your landing page.

    Check out David’s site at https://mindfireinc.com to get a demo of his platform.

    Call or email David: david.rosendahl@mindfiremail.info and (949) 506-5835 or (877) 560-3473.

    Connect with me and find freebies (get your own free neat Buy Me a Coffee bio link): https://jancarroza.bio.link.

    If you like this video, you might like the interview I did with Jeff Gordon of BrightWise about promotional products, an easy, inexpensive way to make a big impression with "dimensional" mailings: https://youtu.be/DL2Ct1KDw2s.

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    19 mins
  • Promotional Products: A Conversation with Jeff Gordon of BrightWise
    Nov 25 2021

    💡 Looking for ideas to impress your prospects?

    📋 Marketing campaigns take a lot of touches to get reaction, so adding promotional products to the mix increases impact, while changing up routines of emailings and social media.

    📺 Watch my interview with Jeff Gordon, CEO of BrightWise, a promotional merchandise company, as we discuss the brainstorming process that leave a lasting, meaningful impression.

    📥 Offline direct mailings make cost-effective interactions. Listen as Jeff addresses some item options that make a statement as well as workarounds for shipping delays, such as buying USA-made premiums.

    📖 Learn: ✧ How promotional products are part of relationship and direct response marketing ✧ Ways to measure ROI for direct mailings ✧ Timing for your events with promotional products ✧ How they are much more than “giveaways”

    💡 Want a pro to help brainstorm your next great idea? Reach out to Jeff Gordon at BrightWise: 888-794-6252 https://brightwise.com

    Promotional concepts are just part of a great direct response or performance marketing program. I write about online and offline channels in my book: "Rockin' ROI: How to Bootstrap Ecommerce with Performance-based Marketing" at https://amazon.com/author/jancarroza.

    Let's connect! https://jancarroza.bio.link.

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    25 mins
  • Author & designer Aryo Falakrou: 3 elements in your home workspace to improve your mindset
    Oct 1 2021

    The pandemic really made us notice our home spaces more than ever before. Even entrepreneurs and telecommuters, used to working at home, felt cooped up. So I chatted with Aryo Falakrou, author of Beyond Ages, A Smooth Transition to Independent Living, known for building people-friendly home designs for baby boomers as they age up and their parents.

    Learn:

    ✧ 3 design elements to bring joy into your home

    ✧ Many of the 10 essential home renovations to make, and

    ✧ The "sweet spot" in your home

    And how all of these things not only help your physical self, but your mental state and mindset.

    ✧ You can find Aryo's book at https://amzn.to/3pJa7uu (affiliate link)

    Learn more about Aryo at https://beyond-ages.com and https://myhomedesigner.com

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    28 mins
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