We’re back, pitches! Season 2 of the award-nominated False Market Value podcast kicks off with a 'Bang Bang' when Ross and indie recording artist / music matchmaker extraordinaire Sonnet Simmons discuss Procter & Gamble’s sponsorship of a fictional Danish music festival, and why the absence of brands in collegiate a cappella in 2025 is a heated mess. Plus, how quickly could you spend $42,000 at Dave and Buster’s? Also features the 'real' Barden Bellas, Pitch, Please! Listen, follow and long live independent media.

With as much Bluey as he watches, you would think Ross could do a better Australian accent. False Market Value has been nominated as the "Best Sports Business Podcast of 2025" by the Sports Podcast Awards. You can vote for us here: https://www.sportspodcastgroup.com/podcast/false-market-value/⁠ Polls close January 13, 2025. Thanks to all of our listeners around the world for helping to make our little independent podcast a success. New episodes coming soon!

Why do you keep saying that? Ross and Dave Almy, Co-Founder and Principal of ADC Partners and host of the '1-on-1: Sports Business Conversations' podcast, discuss the benefits of sponsoring a senior diplomat with a global audience, how much Carl’s Jr. would have actually paid the fictional Secretary of State from the Camacho administration and if this type of partnership is really that farfetched in 2024, let alone the year 2505. Also: Dave breaks down the conveniences of wearing a traditional Scottish kilt.