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Family Brand: Take Back Your Family

Family Brand: Take Back Your Family

Written by: Family Brand
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About this listen

We at Family Brand want to raise a war cry to families everywhere. Now is the time to TAKE BACK YOUR FAMILY. Develop a family culture where relationships last, and each member of the family is seen and valued for who they are. It is absolutely possible to raise a family today without fear of the future. Define who you are as a family, and what you stand for. Stop looking at the future with fear and uncertainty and start looking forward with a possibility of more. More love. More joy. More connection. More resolve. The world needs strong families now more than ever. Let us show you how. Parenting Relationships
Episodes
  • 256. LIVE Family Check-In with My 9-Year-Old (Family Brand Method)
    Mar 13 2026

    In this episode of the Family Brand Podcast, Melissa sits down with a very special guest—her nine-year-old daughter, Indie—to do something the Smith family does every single week: a family check-in. Instead of just talking about the concept, they actually walk through a real check-in live on the podcast, giving listeners a behind-the-scenes look at how these simple conversations help their family stay connected and intentional.

    The Smith family has a weekly rhythm where they gather for a short family meeting and individual check-ins with each child. The goal isn't to lecture or correct behavior—it's simply to connect. During these conversations, they ask a few consistent questions: What's important to you this week? How can we support you? What goals do you want to set in different areas of your life? By creating space for these conversations regularly, it helps each child feel seen, supported, and understood.

    In the episode, Indie shares what matters most to her right now—things like riding her horse Stella, skateboarding outside, and planning time with friends. She also sets a few small goals for the week across four areas the family focuses on: spiritual, intellectual, physical, and social. These goals don't have to be complicated. Sometimes they're as simple as working on a church talk, learning more about national parks for homeschool, doing a short workout, or planning a get-together with friends. The point isn't perfection—it's helping kids build awareness and intention around how they spend their time.

    Melissa also explains that these check-ins often include a small weekly challenge and, of course, something fun like a treat or snack. Over time, the routine has helped their kids open up about what's happening in their lives. Because the conversation happens consistently each week, the kids know they have a safe place to talk about goals, struggles, and ideas they're thinking about.

    As Indie puts it simply, check-ins help the week feel less chaotic. Instead of just reacting to whatever happens, the family gets a chance to pause, get clear about what matters, and support each other. And sometimes the most important outcome isn't the goals themselves—it's the reminder that everyone in the family has a voice and someone who cares about what's important to them.

    LINKS:

    All Links Family Brand!

    • stan.store/familybrand
    • familybrand.com/quiz
    • familybrand.com/retreats.

    Links For This Episode:

    • Family Meeting Playbook: http://familybrand.com/meeting

    Episode Minute By Minute:

    • 00:00 – Introducing today's special guest: Indie
    • 01:05 – Meet Indie: homeschool, horses, and being the youngest
    • 02:10 – How this podcast episode came together
    • 02:45 – What family check-ins are and why the Smith family does them
    • 03:40 – Where to download the Family Brand meeting guide
    • 04:10 – Creating a relaxed environment for check-ins (beds, snacks, candy)
    • 06:20 – Question #1: What's important to you this week?
    • 07:10 – Writing down what matters and tracking it as parents
    • 07:45 – Question #2: How can we support you this week?
    • 08:35 – Setting weekly goals in four areas of life
    • 08:50 – Spiritual goal example (church talk)
    • 09:20 – Intellectual goal example (learning about national parks)
    • 09:55 – Physical goal example (workouts and staying active)
    • 11:05 – Social goal example (spending time with friends)
    • 11:50 – The weekly challenge and why it matters
    • 13:10 – Examples of past challenges with kids
    • 14:15 – More examples of goals kids can set
    • 16:10 – Why check-ins bring clarity to the week
    • 17:10 – Following through on what kids say is important
    • 18:20 – Using check-ins to support kids' goals
    • 19:00 – Indie's biggest advice: always include a treat
    • 19:40 – Why consistency makes check-ins easier over time
    • 20:20 – Kids opening up about bigger challenges
    • 21:10 – Funny examples from older siblings' check-ins
    • 22:00 – Final encouragement to try check-ins with your family

    Show More Show Less
    23 mins
  • 255. Family Book Club: How to Win Friends and Influence People
    Mar 7 2026

    One habit that has created some of the most meaningful conversations in our home is something surprisingly simple: family book club. It's not formal or complicated. Sometimes it's just reading a book over a few weeks and sitting down on a Sunday to talk about it for twenty minutes. But those conversations have opened the door to ideas and discussions that might never have happened otherwise. Recently, our family read the classic How to Win Friends and Influence People by Dale Carnegie, and it sparked one of the most practical conversations we've had in a long time.

    At first glance, the title sounds like it's about influencing people out in the world—at work, at school, or in business. But as we talked about it together, we realized the principle that stood out most actually applies right inside our homes. One of the central ideas from the book is simple: don't criticize, condemn, or complain. Criticism might feel productive in the moment, but it usually puts people on the defensive. When someone feels attacked, their instinct is to justify themselves rather than grow. Encouragement, on the other hand, creates openness. When people feel valued first, they're far more willing to listen and improve.

    Chris shared a couple recent experiences with our kids' sports that brought this lesson into focus. After a game, his instinct was to point out what they could have done better. The intention was good—he wanted to help them improve—but the criticism didn't land the way he hoped. Instead of helping, it left them discouraged and defensive. The next time, he tried something different and simply told them how much he loved watching them play. What surprised us was that later they came back and asked for feedback themselves. When people feel encouraged first, they become much more open to influence.

    That conversation led us to a realization we've been thinking about a lot lately: a person to be loved is always more important than a problem to be solved. As parents, it's easy to focus on fixing things—behavior, performance, mistakes. But when the relationship comes first, growth tends to follow naturally. And when we get it wrong (which happens often), modeling repair—apologizing, resetting, and trying again—can be just as powerful as getting it right the first time.

    For us, the real value of family book club isn't just reading the book—it's the shared experience of learning together. Whether it's through books, videos, or conversations around the dinner table, creating moments where a family learns together can shape the culture of a home in ways that last far beyond the conversation itself.

    LINKS:

    All Links Family Brand!

    • stan.store/familybrand

    • familybrand.com/quiz

    • familybrand.com/retreats.

    Links For This Episode:

    • How to Win Friends and Influence People' by Dale Carnegie: https://amzn.to/4bdF0k7

    • Smith Family Book Club Book List: https://www.amazon.com/shop/ourfamilybrand/list/1C9YQEQMOSQJS?ref_=cm_sw_r_cp_ud_aip_sf_list_spv_ofs_mixed_d_SF4M1KEH4THWG32NS5XV

    Episode Minute By Minute:

    • 00:00 – The Smith family book club tradition
    • 02:45 – Why families should read books together
    • 04:30 – The impact of How to Win Friends and Influence People
    • 06:30 – Why social skills feel harder for kids today
    • 07:30 – The principle: Don't criticize, condemn, or complain
    • 09:00 – Why criticism backfires
    • 10:30 – A parenting example from youth sports
    • 12:30 – Encouragement vs criticism
    • 14:00 – A person to be loved vs a problem to solve
    • 15:30 – Modeling repair as parents
    • 18:30 – Ideas for starting your own family book club
    • 21:30 – Creating shared learning experiences as a family
    • 25:00 – Letting kids choose the books
    Show More Show Less
    26 mins
  • 255. Consistency: The Real Divider Between Good and Great
    Feb 27 2026

    What separates high performers from everyone else?

    It's not talent.
    It's not intelligence.
    It's not even experience.

    It's consistency.

    In this episode, Chris and Melissa unpack why consistency might be the single greatest differentiator in business, parenting, marriage, health — and life.

    Chris shares something he teaches in sales leadership: the highest performers are consistently coachable, consistently curious, and consistently willing to refine their craft. Ironically, it's often lower performers who assume they've "already figured it out." The best stay students.

    That conversation led to a bigger family reflection.

    For 2026, the Smith family chose a single word to guide their year: Consistent.

    Not because they were failing — but because they recognized that almost every area of growth depends on sustained effort. Health goals. Marriage habits. Business development. Family routines. Spiritual practices. None of them collapse because of lack of knowledge.

    They collapse because of inconsistency.

    Chris shares a powerful quote their son Tanner selected:

    "Success isn't owned, it's rented — and the rent is due every day."

    That line captures the heart of this episode.

    Everyone can be disciplined for a week.
    Most can push for a month.
    Few can sustain effort once excitement fades.

    They explore some of the biggest threats to consistency:

    • Busyness
    • Boredom
    • Short-term motivation
    • Missing once and quitting altogether

    One powerful reframe that surfaces:

    Motivation is unreliable.
    Vision is sustaining.

    When you attach your habit to a bigger identity — to the kind of parent, partner, leader, or human you want to become — consistency stops being about willpower and starts being about alignment.

    Chris shares how coaching basketball didn't stay alive because it was exciting every day. It stayed alive because the vision expanded. It became about mentorship, leadership, and impact — not just a sport.

    The takeaway is simple but demanding:

    Anything worthwhile requires showing up after the novelty fades.

    And the moment you stop expecting it to feel exciting all the time is the moment you actually grow.

    The real question they leave listeners with:

    What in your life deserves long-term consistency — even if it isn't always thrilling?

    Because the difference between who you are and who you want to become may simply be how long you're willing to stay consistent.

    LINKS:

    All Links Family Brand!

    • stan.store/familybrand
    • familybrand.com/quiz
    • familybrand.com/retreats.

    Episode Minute By Minute:

    • 00:00 – Pepper makes a guest appearance! (Our fam dog)
    • 01:00 – The three traits of high performers: coachable, curious, consistent
    • 02:30 – The myth of "experience" without growth
    • 03:30 – Why curiosity matters
    • 04:30 – Introducing the 2026 family word: Consistent
    • 05:30 – How the Smith family chooses a word of the year
    • 07:00 – Scripture and quote for 2026
    • 08:00 – The great divider: consistency
    • 09:30 – "We were doing so good at…"
    • 10:30 – What derails consistency: busyness and boredom
    • 12:30 – The 90-day drop-off pattern
    • 14:30 – Where does motivation come from?
    • 16:00 – Obsession and high performance
    • 17:30 – Vision sustains consistency
    • 19:00 – Anything worthwhile requires grit
    • 20:00 – Practical takeaway: what needs consistency in your life?
    Show More Show Less
    23 mins
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