Michael shares lessons and advice from a legendary career including his current role as leader at The Palma Group, one of the country's most respected headhunting and recruiting firms for advertising agencies. He's also a best selling author, recently reaching top status across three categories on Amazon for his book, Walk With a Humble Swagger. Mike holds the unique distinction of being a father to three children, each from a different generation: a Millennial, a Gen Z, and a Gen Alpha.

Julie shares some powerful insights, ideas, and advice from her time leading iconic brands including Elf on the Shelf, Peppa Pig, and PJ Masks. Julie shares invaluable advice and a reminder to parents and marketers alike that parents put too much pressure on themselves to create perfect moments with their children. Kids don't want perfection, they want connection.

Lan Nguyen Chaplin, a marketing professor and researcher at Northwestern University, shares more about her work studying children's consumer behavior and branding. Lan talks about how being a parent has inspired her work and how neuromarketing has started to catch on and why it's important. Lan discusses her highly acclaimed work, "Material Parenting, How the Use of Goods in Parenting Fosters Materialism in the Next Generation" as well as teasing upcoming research around gratitude and why our children may be more grateful than we realize.