Bar 7 Ranch in Gatesville, Texas isn’t just a working cattle and sheep operation — it’s one of the most recognized ranch brands on the internet.

But here’s the twist:

Cody and Erika Archie didn’t grow up ranching.

They’re first-generation ranchers who built their life from the ground up — raising beef cattle and Dorper sheep while raising their two kids, Kylee and Clancy, right alongside them.

And then… one random TikTok changed everything.

A single video launched them into viral fame, building an audience of millions across TikTok, YouTube, Instagram, and Facebook. What started as documenting real ranch life turned into a full-blown social media empire for agriculture education.

In this episode, we unpack:

• How two first-generation ranchers built Bar 7 from scratch
• The viral moment that exploded their online following
• What it’s really like running a ranch while running massive social channels
• The business behind the brand — merch, direct beef sales, rental properties, spec homes, and Valet Cleaners & Laundry
• How they balance content creation with real cattle work
• Dealing with criticism, online hate, and even death threats
• Why faith plays a central role in their ranch and family life
• Their carnivore health journey and lifestyle choices
• What modern ranching looks like in a digital-first world

The Archies represent something bigger happening in agriculture:

Old industries adapting to new platforms.

Traditional ranch work meeting modern storytelling.

And producers realizing that education, transparency, and personality matter more than ever.

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Website: www.Farm4Profit.com

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Email address: Farm4profitllc@gmail.com

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www.onshore.com

In this What’s Working in Ag segment, the Farm4Profit team tees up one of the most impactful conversations we’ve had all year: Research & Development tax credits for farmers.

We sit down briefly with Dom and Tim from Onshore to explain—quickly and clearly—why this long-standing tax credit now applies to modern farming practices, not just labs and patents. From testing new hybrids and fertility programs to improving efficiency and yield, many farmers are already doing qualifying activities without realizing it.

Here’s what’s at stake:

A 2,000-acre corn and soybean operation could potentially unlock $100,000 or more

Credits can offset current taxes, refund taxes paid in the last four years, or carry forward up to 20 years

Unlike deductions, tax credits are dollar-for-dollar—$100,000 is actually $100,000

We break down:

What “research and development” really means in farming

Why this credit has become more farmer-friendly over time

The difference between deductions and credits (and why it matters now)

Who should be paying attention heading into 2026

This episode is intentionally short and to the point—but it’s also a preview. The full, deep-dive conversation drops next week, and if you’re farming in today’s margin environment, it’s one you don’t want to skip.

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Website: www.Farm4Profit.com

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Email address: Farm4profitllc@gmail.com

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In this episode, we sit down with the team behind Performance Livestock Analytics, the creators of Performance Beef and Cattle Krush — two powerful tools designed to help feedlot and cow-calf producers move from reactive to proactive management.

Founded in 2015 in Ames, Iowa, acquired by Zoetis in 2020, and then returning to independence in 2023, Performance Livestock Analytics has grown into a platform trusted by over 4,000 producers, managing more than 5 million head of cattle, with an incredible 96% retention rate.

We break down:

• What a true “Producer Ecosystem” looks like
• Why relationships between producers, advisors, nutritionists, bankers, and partners matter more than ever
• How digital feed management helps track rations, delivery, and inventory in real time
• The importance of automatic cost-of-gain tracking — and why guessing can cost you thousands
• Health and treatment logging that’s mobile and simple
• Marketing tools that prepare you before buyers ever show up
• Seamless integrations with Bluetooth scales, feed trucks, and QuickBooks
• How Cattle Krush pulls real-time CBOT data to calculate live breakevens at auction

And we tackle the bigger picture:

In today’s environment, profitability isn’t just about working harder — it’s about having better information.

When your dashboard shows cost of gain, projected profit, market swings, and feed efficiency all in one place, decisions get clearer.

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Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

Website: www.Farm4Profit.com

Shareable episode link: https://intro-to-farm4profit.simplecast.com

Email address: Farm4profitllc@gmail.com

Call/Text: 515.207.9640

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In this episode of the Farm4Profit Podcast, we sit down with Tom Corcoran, better known online as Farming Sumbitch, a first-generation farmer from rural western New York who has built something truly special — both online and in real life.

Tom shares the story behind the SUMBITCH Tractor Show (Some Unique Machines Brought In To Commemorate History), an annual August event hosted on his family’s farm that now draws visitors from across the U.S. — and even internationally. What began in 2018 as a small idea has grown into a show featuring 150+ tractors, tractor rides, hay rides, live music, food, and a mission much bigger than machinery.

The show raises money to support the fight against Alzheimer’s disease, a cause close to Tom’s heart after his father-in-law battled the disease. In 2024 alone, the event raised over $40,000, proving that agriculture still has the power to bring people together for something bigger than itself.

We also dive into:

Tom’s journey as a first-generation farmer, starting independently in 2010

What it’s really like farming corn, wheat, rye, black beans, and pumpkins in New York

Why old iron still matters — including shelling corn with a 3-row picker and running classic John Deere equipment

The growth of his “The Way We Farm” YouTube channel and why showing real farming still resonates

How social media helped connect a small farm to a global audience

Why preserving ag history matters just as much as adopting new technology

This episode is about more than tractors. It’s about honoring where agriculture came from, sharing real farm life, and using your platform — no matter how small it starts — to make a real impact.

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Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

Website: www.Farm4Profit.com

Shareable episode link: https://intro-to-farm4profit.simplecast.com

Email address: Farm4profitllc@gmail.com

Call/Text: 515.207.9640

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In an industry driven by razor-thin margins, volatile markets, and rising input costs, mid-market cattle producers often face a simple truth: expertise matters more than luck.

In this episode of the Farm4Profit Podcast, we welcome Todd Drake, CEO of Balance4Ward — a company dedicated to helping cattle feeders break out of the “daily grind” and build intentional, profitable, and sustainable operations. Balance4Ward is built on decades of real-world cattle feeding experience and a mission to empower producers with both strategy and execution.

Todd shares:

Balance4Ward’s origin story — how hands-on cattle feeding experience led to solutions for mid-market feeders rather than generic advice.

Why traditional cattle feeding models leave producers chasing short-term wins instead of building long-term strength.

How the company developed Cattle Business Systems — a transparent, coaching-based approach where producers have access to expert guidance, custom planning, and monthly check-ins.

What practical value advisory and coaching adds — from back office clarity to production decisions that preserve margins and unlock profit potential.

Why Balance4Ward combines data, people, and experience into a system that lets feeders call the shots, rather than follow generic prescription models.

The evolution of the company into feed delivery, ration formulation, onsite consulting, blended feed, and strategic coaching designed to help operations compete with the biggest players.

Whether you’re an established feeder or a producer looking to scale smarter, Todd’s insights show why a systematic, coachable approach — not guesswork — is what it takes to thrive long-term.

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Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

Website: www.Farm4Profit.com

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Email address: Farm4profitllc@gmail.com

Call/Text: 515.207.9640

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From copper wire and irrigation pumps to fencing and remote electrical systems, thieves are targeting farms more aggressively than ever — driven by rising metal prices and the reality that rural law enforcement is stretched thin.

We dig into:

Why agricultural crime is surging across the U.S.

What thieves are stealing most — and why farms are uniquely vulnerable

The true cost of theft beyond scrap value (downtime, crop loss, repairs, and missed irrigation)

Why traditional tools like trail cameras and motion lights often fail in remote areas

How new technology is shifting security from reactive to proactive

Bobby also shares how real-time theft detection systems like COP-R-LOCK can pinpoint theft instantly, trigger on-site alarms, and provide alerts fast enough to actually stop criminals before the damage is done.

With repair costs ranging from $20,000 to $90,000, this conversation is about more than stolen copper — it’s about protecting your farm’s productivity, infrastructure, and long-term resilience.

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Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

Website: www.Farm4Profit.com

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Email address: Farm4profitllc@gmail.com

Call/Text: 515.207.9640

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In this episode of Farm4Profit, we sit down with Lance Weaver, a Texas native, former ag banker, and now business coach with Legacy Farmer, to talk about what really happens behind the scenes in agricultural lending — and what farmers need to understand to protect their operations.

After earning degrees in Ag Business and Ag Economics and spending over a decade in ag finance, Lance reached a breaking point. Despite good intentions, he realized the system wasn’t built to serve farmers the way they thought it was.

We dig into:

The moment Lance said, “I can’t do this anymore as a banker”

Why loan officers don’t always have your back in loan committee meetings

Red flags in both farm financials and bank relationships

Why balance sheets, cash flow, and production knowledge must align

The danger of confusing bank renewals with actual profitability

How farmers can start thinking — and operating — like CEOs of multimillion-dollar businesses

What Legacy Farmer does differently to help producers build clarity, structure, and long-term resilience

This episode challenges farmers to take ownership of their numbers, their leadership role, and their future — because the bank will always protect its own interests, but your farm needs someone protecting yours.

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Website: www.Farm4Profit.com

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Email address: Farm4profitllc@gmail.com

Call/Text: 515.207.9640

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Nels farms corn and soybeans in Iowa, including seed beans for major companies, while running a diverse lineup of equipment and managing challenges like field fires, weather swings, and land access as a next-generation farmer. He shares what it was like returning to the family operation, starting on his own acres, and building a farm business one decision at a time.

We also dive into:

Why he started sharing farm life on social media in 2019

How simple things like rain gauge updates connect farmers and non-farmers alike

What it’s like raising kids who actively help on the farm

Lessons learned from Iowa Corn’s I-LEAD program and international trade missions

Why community involvement — fire department, PTO, Lions Club — still matters in rural America

The reality of farming through tough seasons, including multiple field fires in one year

This conversation is a reminder that farming isn’t just about acres and yields — it’s about people, perspective, and showing the real side of agriculture.

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Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

Website: www.Farm4Profit.com

Shareable episode link: https://intro-to-farm4profit.simplecast.com

Email address: Farm4profitllc@gmail.com

Call/Text: 515.207.9640

Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw

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