Fashion Code cover art

Fashion Code

Fashion Code

Written by: Luca Fontani
Listen for free

About this listen

The Fashion Code is a podcast by Grapefox, the leading growth consultancy for fashion brands.

Fashion brands rarely fail because of advertising. They fail because of weak financials, poor strategy, and unstable marketing.

This podcast breaks down what actually works. Unfiltered playbooks and battle-tested insights drawn from working with labels of all sizes, from emerging brands to companies making over $100 million a year.

No fluff. Just real talk about building fashion brands that last.

https://grapefox.com

Hosted by Luca Fontani

2025 The Fashion Code Art Economics
Episodes
  • Why Fashion Brands Should Stop Chasing Loyalty

    Why Fashion Brands Should Stop Chasing Loyalty
    Dec 31 2025

    82% of brand growth comes from acquisition, not loyalty. Here's 20 years of research that changes everything about how fashion brands should grow.
    Show More Show Less
    17 mins
  • Why Reach Beats Creative in Fashion Advertising

    Why Reach Beats Creative in Fashion Advertising
    Dec 30 2025

    Most fashion brands blame weak creatives for poor ad performance. The real driver of growth? Reach. Learn why good enough beats perfect.
    Show More Show Less
    5 mins
  • Why Lifetime Value is a lie in Fashion

    Why Lifetime Value is a lie in Fashion
    Dec 30 2025

    Fashion is not software. Discover why relying on Lifetime Value (LTV) is hurting your brand and the 3 cash-flow metrics you should track instead.
    Show More Show Less
    4 mins
No reviews yet