The psychology of aesthetics shapes how people feel, decide, and buy often before a single word is spoken. In this episode of Fearlyss & Unfiltered, Alyssa Olerud sits down with Dr. Kristi Reid-Partin to explore how design, visual environments, and personal style directly influence perception, confidence, and consumer behavior.

This episode is for service-based business owners, personal brand builders, and creatives who want to understand why aesthetics matter far beyond appearance. From the layout of a website or storefront to what you wear on a sales call or podcast interview, these visual cues quietly communicate trust, value, and credibility.

Dr. Reid-Partin brings a rare blend of academic research and real-world experience. As a PhD-trained psychologist, university professor, and former boutique and short-term rental owner, she shares practical insights backed by both data and lived results — including how intentional design choices led to six-figure increases in property value and revenue.

In this episode, listeners will learn:

• Why aesthetics are a form of communication, not decoration
• How visual complexity, clutter, and spacing impact trust and pricing perception
• The role design plays in consumer decision-making, both online and in person
• How clothing choices influence confidence, performance, and first impressions
• Why authenticity and novelty increase perceived value
• How business owners can align visual branding with their desired positioning

Throughout the conversation, Alyssa and Dr. Reid-Partin break down how people form impressions in under a second, often before any conversation begins. From short-term rentals and retail spaces to websites, wardrobes, and personal brands, aesthetics quietly set expectations and influence behavior.

The episode also explores the psychology of dress, including how what you wear reinforces the role you’re stepping into. Listeners will gain clarity on the difference between buying for taste versus buying for personal style, and why discomfort in your clothes or environment is often a sign of personal or professional transition.

If this episode changed the way you think about design, style, or first impressions, be sure to follow or subscribe to Fearlyss & Unfiltered. Share this episode with a business owner or creative refining their brand and connect with Alyssa and Kristi on social media.

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The Psychology of Aesthetics & Identity | Dr. Kristi Reid-Partin

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There’s a moment many women experience… a quiet internal pull that says, “you’ve outgrown this version of your life or career.” In this episode of Fearlyss & Unfiltered, Alyssa Olerud sits down with ICF-certified career and professional development coach Vanessa Crues to explore how real confidence is built through values alignment, clarity, and intentional decision-making.

This conversation is for women navigating career transitions, leaders building confidence, and entrepreneurs whose careers are deeply tied to their identity. Alyssa brings her grounded perspective as a personal branding and content educator, guiding a thoughtful discussion that goes beyond surface-level motivation and into the internal work required to move forward with confidence.

Vanessa Crues draws from her experience as an ICF-certified coach, Assistant Director of Career Programs and Engagement at the Thunderbird School of Global Management, author, and psychology graduate student. She blends neuroscience, positive psychology, and practical strategy to help people move from uncertainty into purpose-driven action, especially during seasons of change.

Whether you’re building a business, leading a team, or redefining your personal brand, this episode offers grounded insight into how values-led clarity can unlock confidence and direction.

Learn more about Vanessa Crues at https://vanessacrues.com/

Explore her transformational coaching experience, The Author of What’s Next, beginning January 13: https://vanessacrues.com/the-author-of-whats-next

Follow Vanessa on social media: https://www.linkedin.com/in/vanessa-crues/ https://www.instagram.com/vanessacrues/

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Share this episode with a business owner or professional who needs to hear it.

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Connect with Alyssa here

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Integrity and consistency aren’t just personal values — they’re the foundation of long-term growth in both life and business. In this episode of Fearlyss & Unfiltered, Alyssa Olerud delivers a grounded, honest reminder of why honoring your commitments (especially the small, unseen ones) directly impacts your confidence, credibility, and personal brand.

This episode is for entrepreneurs, creators, and professionals who want to show up more consistently, stop breaking promises to themselves, and build real trust with their audience. Alyssa challenges listeners to move beyond motivation and discipline and instead focus on the identity they are reinforcing every day through their actions.

With real-world experience building a personal brand online, Alyssa shares practical insight on consistency, integrity, and the quiet moments of growth that don’t come with applause but matter the most.

Episode Overview

In this episode, you’ll learn:

• Why breaking small promises to yourself slowly erodes confidence and self-trust
• How consistency shapes identity more than motivation ever will
• The connection between integrity and long-term personal brand growth
• Why “the way you do one thing is the way you do everything” applies to business
• How small daily actions compound into credibility, trust, and success
• Why showing up online consistently is essential for audience growth

Key Topics Covered

Integrity as the foundation of trust

Integrity starts internally. Honoring commitments builds trust with yourself before it ever builds trust with others.

Consistency over motivation

Consistency isn’t about discipline — it’s about identity. Who you are becoming matters more than temporary motivation.

Breaking promises and self-confidence

Small broken commitments quietly damage confidence and self-trust, which directly impacts leadership and growth.

Small actions and long-term growth

Growth happens in the quiet moments. The daily actions no one sees are the ones that define success.

Personal branding and showing up online

Consistency online builds credibility and trust, not just visibility or algorithm reach.

If this episode resonated, follow Fearlyss & Unfiltered for more honest conversations about growth, branding, and showing up with integrity. Share this episode with someone who needs a reminder that the small things matter — and connect with Alyssa to continue building a personal brand rooted in trust and consistency.

Follow or subscribe to Fearlyss & Unfiltered for more conversations on mindset, personal branding, and visibility.

Share this episode with a business owner or professional who needs to hear it.

Connect with Alyssa on social media for more education and real-world insight.

Connect with Alyssa here

Follow Fearlyss Media here

Follow Fearlyss & Unfiltered here