The second episode in the Feral Festive Special drifts into unexpected territory: snowflakes.
This episode isn’t biomimicry — snowflakes don’t behave — but the pattern they form, shaped by whatever air they fall through, is the part we’re playing with today.

December has its own weather system: family dynamics, big tables, small tables, solo days, first holidays after loss, chaotic joy, quiet overwhelm — often all within the same week. And for some reason, we keep trying to control the whole thing.

Snowflakes don’t.
They don’t plan or perfect.
They just respond to the moment they’re in — a small, surprisingly grounding way to think about a month that can feel too full, too loud, or too tender.

If your festive season is looking wobbly, wonderful, weird — or all three — this episode is a light, calming reframe for a very human December.

🎧 feralbydesign.com | @feralbydesignpod |
Created and hosted by Pia Williams
Subscribe and listen. Clever by Nature. Feral by Design.

Part 1 of the Feral Festive Special: the prawn. Yes, really.

This festive run goes rogue - nature-inspired, not biomimicry - a deliberately Feral detour for December's chaos. We're diving into the prawn's soft-shell phase: that blink-and-you-miss-it moment where they ditch their old shell, stretch like hell, and grow before anyone notices. Chaotic. Unprotected. Maximum transformation.

Tell me that's not peak December energy.

If you're rolling into the end of the year feeling overcooked, under-armoured, or weirdly molten inside, this episode will make you laugh, wince, and feel slightly better without trying.

Happy holidays!

🎧 feralbydesign.com | @feralbydesignpod |
Created and hosted by Pia Williams
Subscribe and listen. Clever by Nature. Feral by Design.

Ever taken a course, nailed the theory… and then fallen apart the moment it gets real? Same. And it turns out the fix lives in the Kalahari.

In this episode, Pia heads into meerkat country to uncover a quietly brilliant system for learning that actually sticks under pressure - not just in your head, but in your bones. No hacks. No feel-good fluff. Just nature-tested design principles for building capability in the real world, without the chaos or the panic.

From small “reality bites” to why purpose matters more than motivation, this is a surprisingly human look at why we freeze, why we bail, and how to take one small real step that changes everything.

If you’ve ever been stuck in theory mode, over-preparing, under-doing, or circling something that matters - this one’s for you.

🎧 feralbydesign.com | @feralbydesignpod |
Created and hosted by Pia Williams
Subscribe and listen. Clever by Nature. Feral by Design.

Ever felt that tiny stab of guilt when you toss a takeaway coffee cup into the bin, even when you’re trying to do the right thing?

In this episode, Pia takes that everyday eco-anxiety somewhere unexpected: underwater, to the mussel - a creature that quietly solves problems we’ve been wrestling with for decades.

From its renewable anchor threads comes a provocative idea for a different kind of cup altogether. Not disposable. Not forever. But something in between: a retiring cup, designed to age gracefully and work with how humans actually behave.

Whether you drink things, think things, design things, or decline things… this one’s for you.

If this episode leaves you seeing your daily coffees a little differently, please share it with someone.

Subscribe and listen. Clever by Nature. Feral by Design.

🎧 feralbydesign.com | @feralbydesignpod |
Created and hosted by Pia Williams
Subscribe and listen. Clever by Nature. Feral by Design.

Ever been swooped by a magpie? Turns out, you weren’t being attacked — you were being communicated with. And you probably missed the whole conversation.

Magpies avoid real fighting through communication — using graduated conflict signals to regulate tension and maintain social balance. They’ve mastered something we humans rarely do: tiered cues, pattern-based memory, and conflict used as maintenance rather than meltdown.

In this episode, Pia uses biomimicry to explore how we can handle tension more like a magpie — why every argument today trains a pattern for tomorrow; how to spot early signals before small frictions become full-scale blow-ups. She also unpacks her framing of “memory as mentor, not menace,” and how it creates a faster route back to calm.

Because maybe peace isn’t the absence of conflict — it’s just conflict done right.

🎧 feralbydesign.com | @feralbydesignpod |
Created and hosted by Pia Williams
Subscribe and listen. Clever by Nature. Feral by Design.

Hooked: How Burrs Inspired Velcro — and Why Curiosity Is The Real Innovation.

Ever spent an hour on your kitchen floor pulling burrs out of your dog’s fur while questioning your life choices? Those annoying little hitchhikers accidentally sparked one of the most successful biomimicry stories in history — the invention of Velcro.

In this episode, Pia unpicks the legend — a Swiss engineer, a hunting trip, and a microscope moment that turned frustration into a global, nature-inspired design revolution. Two tiny words did it all: hook and loop.

But we’re not stopping at the origin story. From space suits to school shoes, Velcro solved one problem brilliantly but left another wide open — and that’s the part worth re-designing.

It’s funny, sticky, and surprisingly deep. Because sometimes the best ideas start with the stuff that drives you mad — you just have to look close enough to see the genius underneath.

If this quick trip to the moon and back was worth it, please share this episode with someone who’s curious and would enjoy the ride.

🎧 feralbydesign.com | @feralbydesignpod |
Created and hosted by Pia Williams
Subscribe and listen. Clever by Nature. Feral by Design.

Ever felt like you’re the bottleneck — the one brain trying to juggle every moving piece until the whole thing collapses?

In this episode, Pia shares a true story of running a chaotic innovation project in India… while accidentally locked in a toilet with no reception. That moment of enforced stillness led her to one of nature’s best system designers: the octopus.

Two-thirds of an octopus’s neurons live in its arms, allowing it to sense, decide, and adapt without waiting for head office — a strategy that inspired The Octopus Method, a biomimicry-based approach to distributed leadership and team collaboration.

Discover how distributed intelligence can reduce bottlenecks, unlock team autonomy, and turn chaos into adaptive flow — from high-pressure projects to everyday life.

If this episode made you see teamwork a little differently, share it with someone who’s got their own set of clever arms in the mix.

🎧 feralbydesign.com | @feralbydesignpod |
Created and hosted by Pia Williams
Subscribe and listen. Clever by Nature. Feral by Design.

When you were a kid, did you ever get jabbed with a needle so big it felt like a medieval weapon? I did — the kind that left welts and trauma in equal measure.

Turns out, the real master of painless penetration was buzzing around my head the whole time.

This episode of Feral by Design dives into what mosquitoes know about pain-free design — and how their six-part mouthpiece has inspired biomimicry researchers and product designers re-thinking needles, medicine, and even human ingenuity.

It’s a classic biomimicry story: brute force vs. elegance, pain vs. precision — and why the most annoying insect on earth might just deserve a tiny nod of respect before you swat it.

Liked this one? Share it with the friend who always looks away during blood tests. Tell them there’s a mosquito they should thank for their next jab.

🎧 feralbydesign.com | @feralbydesignpod |
Created and hosted by Pia Williams
Subscribe and listen. Clever by Nature. Feral by Design.