Want to be part of the next season of Kings Of Fi$H? Email shawn@calibbq.media or go to KingsOfFishTV.com

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro breaks down the untold story behind taking San Pedro Fish Market beyond the four walls and into grocery freezers across the country.

The episode traces a decades-old missed opportunity with Price Club, the decision to revive it years later, and the complex reality of turning a restaurant product into a national packaged food brand. From sourcing shrimp, vegetables, oil, and seasoning across multiple vendors to navigating packaging, logistics, and pricing pressure, the project becomes a masterclass in how hard scale really is.

What You Will Learn

- Why great products can fail without the right buyer strategy

- How grocery economics and shelf space actually work

- The hidden complexity behind packaged food at scale

– Why storytelling and distribution must evolve together

Want to be part of the next season of Kings Of Fi$H? Email shawn@calibbq.media or go to KingsOfFishTV.com

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro shares the unfiltered story of the restaurant he opened on his own and the hard lessons that came with betting everything.

The episode traces the leap away from the family business, the realities of first-time ownership, and how quickly pressure stacks when finances, operations, and family life collide. Staffing issues, legal trouble, infrastructure failures, and mounting debt turn ambition into survival mode.

Out of necessity, a scrappy catering business emerges, built on relationships, borrowed kitchens, and relentless work. While the restaurant itself doesn’t last, the experience reshapes how Mike understands leadership, risk, and responsibility.

Those lessons become foundational to the future of San Pedro Fish Market and the operator Mike would eventually become.

What You Will Learn

- Why stepping out on your own can change how you lead

- What restaurant ownership teaches that nothing else does

- How survival forces creativity and resilience

- Why failure can become long-term advantage

Want to be part of the next season of Kings Of Fi$H? Email shawn@calibbq.media or go to KingsOfFishTV.com

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro shares a story about community, responsibility, and the future of San Pedro.

The story begins at local meetings about redeveloping the waterfront, where Mike heard high school students say they planned to leave town after graduation and might never return. For a place defined by deep roots and multi-generational families, that moment struck a nerve.

In response, San Pedro Fish Market launched a scholarship program inviting local students to create YouTube videos about what they loved most about their hometown. The Fish Market sponsored scholarships across local high schools, intentionally discouraging any promotion of the business itself. The focus was on pride, storytelling, and giving the next generation a voice.

What You Will Learn



- What sparked the San Pedro Fish Market Scholarship Program

- How student storytelling strengthened community pride

- Why the Fish Market stepped out of the spotlight

- Why investing in people matters as much as investing in place