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Field Trip Marketing

Field Trip Marketing

Written by: Kirsten Jordan
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Field Trip Marketing: The Podcast is a marketing podcast for small business owners and entrepreneurs who want to think differently about how they market their business.

Hosted by Kirsten Jordan, marketing coach and consultant based in Toronto, each season explores one idea like a field trip. Different angles, real conversations, and one big question running through it all: what does this mean for how you build your business and show up in your marketing?

This podcast is for you if you are just starting out, building your first team, or a few years in and your marketing still does not quite feel like you. No formulas. No borrowed playbooks. Just honest observations from the real world, made useful for your business.

Topics covered include marketing strategy, content marketing, joyful marketing, brand building, small business growth, entrepreneurship, and the business of showing up as yourself.

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Episodes
  • Just Go for It with Erin Binns

    Just Go for It with Erin Binns
    Jul 22 2026

    Erin Binns has been walking with Kirsten most mornings after school drop off. And for a while she was quietly building something on the side. Something colourful. Something joyful. Something she had been putting off for years.

    In this episode Kirsten talks to her friend Erin about Percy James, the handmade gifting brand she started when she decided to finally make time for the thing she had always wanted to do. They talk about what it actually takes to give yourself permission to begin, why doing something just for the joy of it is enough of a reason, and what happens when you just go for it.

    This one is for anyone who has something they keep saying they will get to someday.

    Find out more about Erin:
    Percy James Instagram: https://www.instagram.com/percyjames.ca/
    Erin's consulting website: https://www.erinbinns.com/

    Let's connect:
    Instagram: @FieldTripMarketing.ca
    Subscribe to the Field Trip Marketing Newsletter
    Work with me as your marketing coach!
    Show More Show Less
    31 mins
  • You Have a Better Story Than You Think with Rebecca Stanisic

    You Have a Better Story Than You Think with Rebecca Stanisic
    Jul 15 2026

    Most small business owners are sitting on the best story they have and not telling it. Not because they do not have one. Because they have talked themselves out of believing it is interesting enough.

    In this episode Kirsten talks to Rebecca Stanisic, content strategist and storyteller, about what actually makes people care, why the real thing is always better than the polished version, and what gets in the way of just saying the honest thing.

    Learn more about Rebecca at:

    Website: https://rebeccastanisic.com/
    Instagram: https://www.instagram.com/bitofmomsense/

    Let's connect:
    Instagram: @FieldTripMarketing.ca
    Subscribe to the Field Trip Marketing Newsletter
    Work with me as your marketing coach!
    Show More Show Less
    31 mins
  • The Power of Being a Beginner with Nancy Macdonald

    The Power of Being a Beginner with Nancy Macdonald
    Jul 8 2026

    Nancy Macdonald has spent over twenty years watching people walk into her studio terrified they will get it wrong. And she has spent just as long watching something shift in them when they finally let go of that.

    In this episode Kirsten talks to Nancy, founder of Atelier 123, about the power of play and what happens when you give yourself permission to be a beginner at something. Why the not knowing is not the obstacle. It is actually the whole point.

    For anyone who has been waiting until they feel ready, this one is for you.

    Let's connect:
    Instagram: @FieldTripMarketing.ca
    Subscribe to the Field Trip Marketing Newsletter
    Work with me as your marketing coach!
    Show More Show Less
    33 mins
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