If you've implemented all the "right" FinOps practices and costs are still climbing, this episode is for you. Host Thalia Elie welcomes Eric Norman — CEO of Calico and self-proclaimed “FinOps troublemaker” — for a candid and insightful discussion on what really drives cost, value, and culture in engineering. From eliminating millions of unnecessary API calls to cutting 98% of cloud spend in one engagement, Eric breaks down why asking better questions matters more than tagging.

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Guest Bio:

Erik Norman is the CEO and founder of Calico, a FinOps consultancy focused on asking better questions — not just implementing better tools. With over 20 years of experience as a software engineer, cost optimizer, and community mentor, Eric is known for his sharp insights and sharper candor. Whether mentoring junior FinOps practitioners or challenging legacy thinking, he brings clarity, efficiency, and a little disruption to everything he touches.

How do you go from zero to FinOps maturity without losing focus—or momentum? In this episode, host Thalia Elie is joined by Anderson Oliveira, FinOps Account Manager at CloudZero and longtime FinOps leader, to share the repeatable formula he uses to drive real results: visibility, budgeting, and unit economics. From challenging assumptions about cost optimization to crafting business value from every line of spend, Anderson offers a people-first perspective shaped by decades of experience across Brazil, Portugal, and now, CloudZero.

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Key Takeaways:

• FinOps is not about cutting—it’s about delivering value.
• Start with visibility before budgets or unit metrics.
• Every persona sees value differently—aligning perspectives is the real work.
• Cloud spend is a byproduct of engineering decisions—FinOps makes those choices visible and accountable.
• Transformation isn’t rigid—it’s a dance between structure and empathy.

Guest Bio:

Anderson Oliveira is a seasoned FinOps practitioner with over 20 years in IT leadership and transformation. Based in Portugal and originally from Brazil, he now serves as a FinOps Account Manager at CloudZero, where he helps customers align engineering decisions with business value. Known for his frameworks, warmth, and cultural insight, Anderson brings both strategic vision and empathy to every client engagement.

What does it really take to build a scalable, impactful FinOps practice from the inside out? In this episode of FinOps in Full Bloom, host Thalia Elie is joined by Larry Advey, aka Fred FinOps, Director of Cloud Platform and FinOps at CloudZero. From his work on the FinOps Foundation's TAC to his leadership at companies like Twilio and CloudZero, Larry shares what it means to align teams, deliver quick wins, and go from “zero to value” with cloud cost data.

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Key Takeaways:

• Zero to value is the goal: Start with small wins that deliver quick insight and long-term trust.
• Relationships matter: Cultural integrity and trust fuel data integrity and team activation.
• Explorer is your superpower: The ability to slice and iterate on dimensions helps every team speak the same language.
• FinOps is cross-functional by design: Success comes from uniting engineering, finance, and product around common context.
• Customer success isn't optional: Great tooling only works if you have partners who help make it usable and impactful.

About the Guest

Larry Advey, known in the FinOps community as Fred FinOps, is a veteran technologist with over 25 years of experience across infrastructure, engineering, operations, and platform strategy. He currently leads FinOps and Cloud Platform at CloudZero, while also serving on the Technical Advisory Council of the FinOps Foundation. A practitioner and thought leader, Larry is driven by one core idea: help organizations go from zero to value — faster, smarter, and with people at the center.