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Finding The Sweet Spot Between Purpose and Profit

Finding The Sweet Spot Between Purpose and Profit

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What if donuts could do more than just satisfy a sweet tooth- they could also create brighter futures?


In this debut episode of Small Business, Big Impact, host Jay-Ann Gilfoy, CEO of Meridian Credit Union, sits down with Melanie Cote founder of Do Good Donuts, a social enterprise that’s sprinkling hope and opportunity for young adults with developmental disabilities. Inspired by her daughter Alma, Melanie shares how she went from rolling dough in a church basement to tackling the challenges of scaling a purpose-driven business. This episode dives into the sweet spot between passion and purpose, and why creating inclusive workplaces is always a recipe for success.


Key Takeaways:

  • How personal experiences can fuel entrepreneurial ideas.
  • The challenges of starting a social enterprise in a limited-capacity setting.
  • Insights into choosing between nonprofit and for-profit business models.
  • Why creating inclusive workplaces benefits both employees and employers.


Do Good Donuts: dogooddonuts.org

Visit Meridian at: meridiancu.ca


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