Alli Webb was a stay-at-home mom with two toddlers, a background in hair, and zero business plan. What she had was a gap in the market, a Yahoo mommy group, and the audacity to charge $40 to drive across LA and blow out her friends’ hair.

That side hustle became Drybar — 150+ locations and $255 million later. And this was not planned.

In this episode, we trace how a mom who needed something for herself accidentally built an industry. We cover the mobile blowout days, the leap to a brick-and-mortar with her brother’s money and her husband’s creative vision, and what it actually looks like when lightning strikes in the first week of opening.

We also don’t skip the hard part — building something massive doesn’t insulate you from everything falling apart personally.

If you’re in the middle of building something while your kids are small and your life feels messy, this one’s for you.

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And lets chat about everything you're doing in life and in your business. Chaos is welcomed.

This is the story of a mom who was running out of options and had a 3 month old baby. She needed to make some additional income while her husband was in between jobs and she didn't have the luxury or time to casually pursue a hobby.

She noticed a gap in the jewelry market where you could buy really expensive jewelry for a lot or really cheap jewelry that didn't last. So after taking a few jewelry making classes and having friends ask her to make them custom pieces, she decided that she had a market.

This is the story of a mom entrepreneur who faced failure, death in the family, lost businesses, failed marriages, the challenge of raising three children while building her company and so much more. We are studying this successful mom's story to see where she pivoted when most other people would have quit. We're taking her lessons and seeing how we can use them in our own pursuit of raising kids while raising a business.

Join us, leave a comment, share your stories, your success, your failure and we'll all feel a little less alone on this journey of motherhood in business.

We Are FIDI (Fine I'll Do It)
The story of most mom-owned businesses.

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Welcome to The Fine I’ll Do It Podcast.

This is the trailer — a quick look into the vibe we’ve been having about motherhood, ambition, burnout, identity, business, money, and figuring life out in real time.

We’ll be breaking down the stories of successful women, entrepreneurs, creators, and mothers while trying to understand what actually works, what doesn’t, and what nobody talks about enough.

If you’ve ever felt stuck between wanting more and being completely overwhelmed, you’re in the right place.