The Fink Tank started in 2019. The first episode came out in 2023.

If you've got an idea sitting on the launch pad, this one's for you.

It wasn’t called The Fink Tank back then. I didn't even know what it was. I just knew I wanted to publish something fun with my brother Col.

On the day this was recorded I'd been producing a curriculum series for Jaquie Scammell in a rented filming space. Col dropped in to take advantage of the setup and record some work-related content.

I seized the moment. Just before pack-down I jumped on camera with him and we made this playful video.

I posted it on Facebook in May 2019 and people loved it. Hundreds of likes and comments. I was delighted. The idea had legs!!

And then… nothing.

In 2020 and 2021 I produced over one hundred episodes of the video podcast What's on Your Mind for Digby and Alicia. It was hugely popular. People still talk about it.

I made a hundred episodes of a podcast. For someone else. And still didn't feel ready for my own.

In early 2023 Col and I finally recorded content for the first few Fink Tank episodes. It still took me FOUR MONTHS to get over my block and publish episode one.

Since then we've put out more than 120 episodes, a frankly astonishing and very un-Fink-like discipline and consistency.

It's built a small, engaged following. It feeds into our businesses. And, most importantly, it's a fun thing to do with my brother Col.

I look back sometimes and wonder what I was waiting for.

What are you waiting for?