What if the most powerful marketing asset you have isn’t your logo… your funnel… or your offer?

It’s your story.

In this episode of the Fire Your Boss Podcast, George Bruno, Frank Garon, and Jonesy break down why storytelling is the backbone of branding, positioning, and persuasion. Because facts might inform… but stories move people.

You’ll discover:

• Why stories create emotional engagement (and why emotion drives buying decisions)

• How storytelling improves memory retention and triggers powerful chemical responses in the brain

• The simplified “Hero’s Journey” for business — where your customer is the hero… and you are the guide

• How to craft your origin story: your struggle, your turning point, and your transformation

Frank shares his powerful arc from bankrupt truck driver to six-figure land investor — proving that the right story doesn’t just inspire… it sells.

The guys also break down how to apply story directly into:

• Website messaging

• Sales conversations

• Social content

• Brand voice and positioning

George ties it all back to identity — because branding isn’t just what you sell… it’s who you are.

Key Takeaways:

• Story connects.

• Story differentiates.

• Story sells.

Action Step:
Write your origin story in 10 sentences. Clear. Simple. Honest.

Because if you don’t tell your story… someone else will tell it for you.

Next up: Advanced branding and positioning strategies to help you stand out in a crowded marketplace.

👉 Visit https://fireyourbosspodcast.com/
👉 Join the Fire Your Boss community and start building your path to self-employment today.

Most startups don’t fail because the idea was bad.

They fail because the business model was broken from Day One.

In this episode, George, Frank, and Jonesy break down the five most dangerous business model blindspots that quietly destroy startups, side hustles, and even companies that appear successful on the surface.

From revenue that never turns into profit, to scaling too early, to businesses bleeding customers faster than they can replace them, this episode is a no-nonsense reality check for anyone building or scaling a business.

If your goal is to fire your boss without blowing up your finances, this episode is required listening.

Visit **https://fireyourbosspodcast.com/**

Big revenue numbers mean nothing if every sale loses money.

Key takeaway:

If your unit economics don’t work, growth only accelerates failure.

You’re not making money if it costs more to acquire a customer than they’re worth.

Key takeaway:

If CAC doubled tomorrow, most businesses wouldn’t survive.

What worked for billion-dollar companies rarely works for early-stage founders.

Key takeaway:

Adapt proven models. Don’t clone them blindly.

More traffic does not fix a weak offer.

Key takeaway:

You earn the right to scale after customers prove they want what you sell.

New customers don’t matter if existing ones keep leaving.

Key takeaway:

Retention and repeat business are the real growth engines.

THE 5 BLINDSPOTS THAT KILL STARTUPSBlindspot 1: Revenue Without ProfitBlindspot 2: Ignoring Customer Acquisition CostsBlindspot 3: Copy-Paste Business ModelsBlindspot 4: Scaling Before Product-Market FitBlindspot 5: The Leaky Bucket (High Churn)

Not every dollar is a good dollar — and not every client deserves a place in your business.

In this episode, we break down the mindset, red flags, and strategies behind one of the most liberating decisions a self-employed entrepreneur can make: firing a client. Whether you're dealing with scope creep, micromanagement, or flat-out disrespect, this episode gives you the permission — and the tools — to walk away with clarity and class.

You’ll learn the difference between difficult and disrespectful, how to spot the signs early, and exactly what to say when it’s time to cut ties. Real stories from the hosts show how walking away from toxic work opened the door to bigger wins, better clients, and actual freedom.

Inside This Episode:

Key Takeaways: