The e-commerce world didn’t get “easy” overnight. Our guest Jason Greenwood has lived every phase of it, from the days when getting a website online was hard, payments were clunky, and technical SEO was the only way to get discovered, to today’s world where a storefront can launch fast and customers expect everything to work instantly on a phone. That long view makes his take on digital transformation and the future of commerce feel grounded, not hype-driven.

We dig into the biggest platform shifts Jason has seen, then zoom in on the opportunity most people still underestimate: B2B e-commerce for manufacturers and distributors. He explains why relationship selling and sales compensation models slowed adoption, why so many teams still burn time on low-value admin work, and why the B2B digital commerce market remains wide open compared to saturated retail e-commerce. If you care about modernizing operations, improving customer experience, or scaling revenue, this conversation connects the strategy to the messy reality inside real companies.

Then we go deep on AI in e-commerce, especially agentic AI that can break work into subtasks, run parallel workflows, and ship real outputs fast. Jason shares how he uses AI as a thought partner and execution partner, the prompts he repeats to find blind spots, and the non-negotiable habit of demanding citations and reviewing deliverables so hallucinations do not sneak into client work. If you’re trying to stay relevant as automation accelerates, this is a practical roadmap.

Subscribe for more conversations like this, share the episode with an operator who needs it, and leave a review with one AI workflow you’re ready to automate next.

How to connect with Jason Greenwood?
LinkedIn: https://www.linkedin.com/in/jason-greenwood-digital-expert/
Website: https://www.greenwoodconsulting.net/
podcast: https://www.greenwoodconsulting.net/podcast
YouTube: https://www.youtube.com/user/jagnz1/videos

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Amazon can take a shocking cut of your revenue before you even count product cost, shipping, and overhead, and that reality is forcing sellers to get far more disciplined about inventory and profit. We sit down with returning guest Chelsea Cohen to talk about what she’s learned as SoStocked moves through acquisitions and into a larger corporate ecosystem, and why that shift makes real-time visibility into fees, forecasting, and unit economics even more important for day-to-day decisions.

We get specific about the hidden margin killers that sneak up on Amazon FBA brands: storage fees, aged inventory fees, capacity constraints, and mismeasured products that land in the wrong FBA fee tier. Chelsea shares how smart sellers build a regular overstock plan, move slow inventory without panic, and think in contribution margin terms so they can spot which SKUs are quietly draining cash. We also talk through the pricing trap, why raising prices doesn’t always work, and how to weigh profit dollars against the workload and complexity that come with higher volume at thinner margins.

On the tactical side, we cover wasted ad spend audits, negative keywords, reimbursement opportunities (including AWD mistakes), and how Amazon Warehousing and Distribution can help with inbound and capacity when used as a lever instead of a full dependency. We close by looking at how AI is starting to move from “answer my question” to “recommend my next action” in inventory management, plus what needs to be in place so sellers can trust the numbers. If you got value from this, subscribe, share it with a seller friend, and leave a review telling us which fee or profit leak you’re auditing first.

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You can pour money into ads all day and still feel broke. That’s the uncomfortable reality we dig into with Scott Branley and DJ Sprague, e-commerce veterans behind Shopper Approved and the new platform Cash Flow. They argue most stores don’t have a traffic problem, they have a profit leak problem, and those leaks can quietly cost tens or even hundreds of thousands per year while looking like “normal” operating expenses.

We walk through the leaky bucket idea: you turn on the traffic faucet, but hidden holes drain the value before it ever becomes net profit. Scott and DJ break down the major revenue leaks they see across e-commerce and Shopify brands, including payment processing fees, fraud, false declines, chargebacks, returns, shipping losses, cart abandonment, and site abandonment. Then we get practical about the order of operations that actually works: fix margin first, optimize conversion rate and average order value next, and only then scale paid and organic traffic so growth doesn’t multiply inefficiency.

From there we go deeper on conversion rate optimization using behavioral science and social proof. We talk store ratings, product reviews, video reviews, and why product Q&A is more than a widget. Done strategically, Q&A becomes an SEO and AI search optimization engine that brings in high-intent organic traffic and pre-sells shoppers before they land on your product page. We also cover Cash Flow Club, their weekly mastermind with live site teardowns focused on removing friction and improving the customer journey from homepage to checkout.

If you want more profit without gambling on higher ad spend, listen through to the end, grab the free resources, and run the calculator with your real numbers. Subscribe, share this with an e-commerce founder who’s stuck at thin margins, and leave a review with the biggest “leak” you want to fix first.

Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon

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