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The Firm Report with Zach Hoffman

The Firm Report with Zach Hoffman

Written by: Zach Hoffman
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About this listen

Master Law Firm Marketing 🚀 The Firm Report with Zach Hoffman is your go-to podcast for mastering the business side of law. Each episode delivers powerful insights, actionable strategies, and proven marketing techniques designed to help law firms grow, attract clients, and dominate their niche. From building a strong digital presence to leveraging social media, content marketing, and community partnerships, Zach brings expert advice and real-world examples tailored specifically for legal professionals. Alongside special guests and case studies, the show explores how law firms of every size can strengthen their brand, boost visibility, and achieve sustainable growth. Whether you’re an attorney just starting your practice or a seasoned firm looking to scale, this podcast equips you with the tools, mindset, and strategies needed to stay competitive in today’s digital-first world.Copyright 2026 Zach Hoffman Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Why Your Law Firm Ads Aren’t Converting (It’s Not the Marketing) | Featuring Margarita Eberline
    Feb 18 2026

    Your ads are generating calls… but no cases are signing. Why?

    In this episode of The Firm Report, Zach Hoffman sits down with Margarita Eberline, Founder of Marketing Boss and Fractional CMO, to unpack why many law firms blame marketing when the real issue is intake, branding, and operational breakdowns.

    They discuss:

    - Why great ads fail without strong intake systems

    - Google vs. social media for legal client acquisition

    - The decline of traditional media and rise of digital-first branding

    - Why personal branding matters more than ever for attorneys

    - How one firm grew 25–35% without increasing ad spend

    If your firm feels stuck despite spending on marketing, this episode will help you identify the real bottleneck and fix it.

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    24 mins
  • QSBS, AI, and the Legal Gray Areas Law Firms Can’t Ignore | Featuring Jonathan Fish
    Feb 11 2026

    Think a major exit automatically comes with a massive tax bill? Not necessarily.

    In this episode of The Firm Report, host Zach Hoffman sits down with Jonathan Fish, founder of CapGains and QSBS specialist, to break down one of the most powerful—and misunderstood—tax incentives available to founders and investors: Qualified Small Business Stock (QSBS).

    Jonathan explains how QSBS can allow eligible shareholders to exclude up to 100% of capital gains—and why so many investors lose the benefit due to avoidable missteps.

    In this conversation, we cover:

    What QSBS is and why law firms need to understand it

    The early planning decisions that protect eligibility

    Common actions that quietly disqualify investors

    How AI is being used to analyze legal and financial documents faster—and more accurately—than traditional review

    Why proactive tax strategy is now a competitive advantage for law firms and advisors

    This episode is essential viewing for law firm leaders, founders, venture investors, and advisors looking to reduce risk and protect long-term value.

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    32 mins
  • Why Vanity Numbers Work | Featuring "Numbers Guy"Joey Cargill
    Feb 4 2026

    You're pouring money into ads, but the phone just isn't ringing. You've optimized your SEO, but your competitors are still stealing your clicks. What's the missing piece?

    On this electrifying episode of The Firm Report Podcast, host Zach Hoffman sits down with the legendary "Numbers Guy," Joey Cargill. Joey reveals the one asset your competitors don't want you to know about—the ultimate status symbol and lead generation machine that can't be bought on Google Ads: a premium, repeat-digit phone number.

    Joey shares insane stories from his days as a ticket scalper to becoming the world's foremost broker of the rarest phone numbers on earth, explaining how a simple sequence of digits can:

    - Build instant, unshakable credibility

    - Make your firm utterly unforgettable

    - Dominate your local market (and beyond)

    - Generate calls that actually convert Stop wasting your ad spend.

    Discover the secret weapon that has changed the game for law firms and businesses nationwide.

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    27 mins
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