Bill Demaree is the Corporate Director of Fixed Operations for Tom Wood Automotive Group, one of Indiana's most respected dealer groups spanning 13 rooftops. With decades of experience in the automotive industry, Bill has built a reputation not just for running high-performing service departments, but for reimagining what fixed ops leadership actually looks like at scale.

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What we discuss in this episode:

In this episode, Bill pulls back the curtain on exactly how Tom Wood Automotive Group rebuilt fixed ops from the ground up, the AI tools actually moving the needle (not just the buzzwords), a technician development program built in partnership with the state of Indiana that's producing talent other dealerships can't find, and a transparency system that turned customer accusations into a brand-new revenue stream.

This is the blueprint most fixed ops leaders wish existed.

We're talking documented processes, video MPI done right, service advisor handbooks built for replication, and a 2026 roadmap that treats every touchpoint — parts, service, marketing as a system worth mastering.

Listen to the episode featuring Bill Demaree for even more insights!

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Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237

Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY

Thanks, Bill Demaree

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