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Flipcast

Flipcast

Written by: Flipkart Ads
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About this listen

 Flipcast is a special initiative by Flipkart Ads. On this podcast, we speak to industry leaders in the fields of marketing and digital advertising. Hosted by advertising and marketing expert Varun Duggirala, the show features some of the biggest and brightest names from the world of e-commerce and advertising. To watch the episodes, subscribe to the YouTube channel.2024 Flipkart Ads Economics Marketing Marketing & Sales
Episodes
  • From Mundane to Memorable Atombergs Rise in the Innovation Game ft Arindam Paul

    From Mundane to Memorable Atombergs Rise in the Innovation Game ft Arindam Paul
    Jan 19 2024
    In this episode of Flipkart, the digital marketing podcast, Varun Duggirala speaks with Arindam Paul, the chief business officer and founding member of Atomberg, one of India's fastest growing digital-first consumer brands. Arindam shares his insights on the strategies they used to make Atomberg a behemoth in a challenging consumer goods category. He discusses the importance of technology and meaningful innovation in developing key brand attributes and standing out in the market. The discussion also delves into using both online and offline channels strategically for brand-building, the evolution of consumer habits, managing competitiveness, and creating a distinctive brand reputation. #marketing #tech #consumerbehaviour #marketplace Chapters: 0:00 Atomberg's Rise in the Innovation Game 00:18 Introduction 01:29 Innovation at Atomberg 04:01 Category Innovation 06:04 Problem solving for consumers 08:33 Consumer Evolution 10:55 Importance of Distribution & Production 12:03 Brand Building 17:18 Overstating Benefits in Marketing 18:09 Media & Content as a Growth Tool 19:24 Creating a Digital First brand 22:18 Role of Marketplaces 26:29 Leveraging Influencers & Creators 27:44 Educating the Consumer 29:20 Arindam's Journey at Atomberg 34:00 Interactions - Offline & Online 36:30 Advice to disruptive brands 39:10 End of Episode
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    40 mins
  • Building Brand Love and Community ft. Avinash Pant

    Building Brand Love and Community ft. Avinash Pant
    Dec 14 2023
    In this episode of Flipcast, Avinash Pant, a marketing expert with over 25 years of experience, shares his insights on the evolution of marketing. He talks about his journey in marketing and the impact of technology, mentioning his work with global brands like Meta, Nike, Walt Disney Company, and Red Bull. Pant discusses the importance of understanding consumers, building brand love, and the confluence of art and science in marketing. He also explores the transformative role of e-commerce and the increasing importance of content and influencer marketing. He addresses the shift in the consumer purchase journey and the impact of AI on marketing. Finally, he stresses the importance of authenticity in storytelling and points out that while the tools may change, the fundamentals of marketing remain the same.
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    58 mins
  • Exploring Innovation and marketing strategies in GameTech ft Paramjeet Singh Mehta

    Exploring Innovation and marketing strategies in GameTech ft Paramjeet Singh Mehta
    Nov 29 2023
    This episode of Flipcast features Varun Duggirala in discussion with Paramjeet Singh Mehta, the Marketing Head for Consumer PC and Gaming at Asus India. Paramjeet shares his experiences working with brands like Tata and Panasonic and leading Asus India's marketing to achieve significant growth. He discusses the importance of innovation in marketing and fostering deep consumer understanding. He also highlights Asus India's journey and strategies including focusing on customer experience, consumer engagement, and product development. Furthermore, Paramjeet shares insights on the gaming industry in India, his views on the impact of emerging technology trends, and the importance of leveraging AI and machine learning to enhance user experiences. If you like the episode, share it with others and remember to leave us a 5-star rating.
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    1 hr and 3 mins
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