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Floral Guild Radio

Floral Guild Radio

Written by: Philadelphia Floral Guild
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About this listen

 An educational podcast for florists and flower growers. Creating a unified team spirit so we can all thrive. Sponsored by the Philadelphia Floral Guild, this podcast is focused on sustainable floral design and helping florists learn why and how to source local flowers. We share business advice and share the stories of florists and farmers.2023 Economics Management Management & Leadership
Episodes
  • Episode 16: Siblings in Business Together with Liz and Tim Shea of Grow Wild Studios

    Episode 16: Siblings in Business Together with Liz and Tim Shea of Grow Wild Studios
    Jan 2 2026

    In this episode, we sit down with Liz and Tim Shea of Grow Wild Studios at their beautiful design space in Malvern PA. This sibling duo likes to joke that they accidently started a floral studio on purpose. Liz, the artistic arm of the operation, had been working in a traditional flower shop and found herself bristling against the unsustainable practices and imports there. She drew her brother Tim into her budding plans to launch a studio grounded in community, sustainability and locally-sourced materials so that he could be the logistics and spreadsheet guy. Together they've built an impressive portfolio and business model in just three short years. They see flowers as a media for telling rich and emotional stories as well as drawing people together for supportive community.

    If you'd like to get a glimpse at Grow Wild's designs, find them on Instagram @growwildstudios.

    This podcast is brought to you by the Philadelphia Floral Guild, a collective of flower farms in the mid-Atlantic region selling together to florist and other wholesale buyers. We help you elevate your design work and manifest a better tomorrow with locally-grown stems. Visit philadelphiafloralguild.com to learn more and follow us on Instagram @phillyfloralguild for regular inspiration.

    Sign up for our newsletter to stay up to date on what's in season, tips and tricks for design, and the latest episodes.

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    58 mins
  • Episode 15: Pursuing Sustainable Luxury Event Design with Annie Pertes of Wildbird Flowers

    Episode 15: Pursuing Sustainable Luxury Event Design with Annie Pertes of Wildbird Flowers
    Dec 16 2025

    Today we're getting to know Annie Pertes of Wildbird Flowers, a farmer florist in Bucks County, Pennsylvania. Annie gives us a candid look at what it's like to be in Year 5 of building a floral brand. She's found her groove and is pursuing luxury events with a sustainable approach. And she expects to get paid well, as she should! Lots of golden nuggets in this conversation. Enjoy! And be sure to follow Annie on Instagram @wildbird_flowers.

    This podcast is brought to you by the Philadelphia Floral Guild, a collective of flower farms in the mid-Atlantic region selling together to florist and other wholesale buyers. We help you elevate your design work and manifest a better tomorrow with locally-grown stems. Visit philadelphiafloralguild.com to learn more and follow us on Instagram @phillyfloralguild for regular inspiration.

    Sign up for our newsletter to stay up to date on what's in season, tips and tricks for design, and the latest episodes.

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    1 hr and 11 mins
  • Selling Wholesale Flowers as a Micro Urban Flower Farm with Elise Hanks of Terra Luna Herbals

    Selling Wholesale Flowers as a Micro Urban Flower Farm with Elise Hanks of Terra Luna Herbals
    Aug 1 2025
    In this episode you'll get to know one of the talented and dedicated farm members of the Philadelphia Floral Guild. Elise Hanks owns and operates Terra Luna Herbals, a microfarm located in the very urban Norris Square neighborhood of Philadelphia. Elise has been working in flowers for over a decade, both in florist shops and at farms. In fact, she was an employee at my flower farm all the way back in 2012 so this conversation and the way we work together now as peers feels beautifully full circle to me. Elise launched Terra Luna out of a small community garden space in 2015, at first focusing on homegrown, value-added herbal products. There are several crossover crops between herbal medicine and floristry, so Elise soon found herself selling bouquets to Riverwards Produce, a local, independent grocery store. Today her focus has shifted considerably to growing high-quality, specialty stems for wholesale to florists. She joined PFG in 2024 and has proven the old adage "small but mighty" is true. While Elise grows on a very small footprint, her unique offerings, high quality, and reliability have made her a standout at PFG. I'm excited for you to get to know Elise a little bit better through this chat! You can also find Elise on Instagram where she frequently posts very real glimpses into the highs and lows of flower farming and small business ownership. Her handle is @terralunaherbals. ---- This podcast is brought to you by the Philadelphia Floral Guild, a collective of flower farms in the mid-Atlantic region selling together to florist and other wholesale buyers. We help you elevate your design work and manifest a better tomorrow with locally-grown stems. Visit philadelphiafloralguild.com to learn more and follow us on Instagram @phillyfloralguild for regular inspiration. Sign up for our newsletter to stay up to date on what's in season, tips and tricks for design, and the latest episodes. Not near Philadelphia but would like to source local flowers for your business? Check out localflowers.org and rootedfarmers.com to find a flower farm near you. What Can Locally Grown Stems Do For Your Floral Business? Less Shrink: Without the stress of a long ride in the global supply chain, our stems are superior in quality with much less breakage and far better hydration. Less Labor: Our growers do all the work of a studio assistant, stripping stems and making fresh cuts on stems that go directly into water and never leave a water source. This means you do not have to process anything! Less Trash: There are no boxes, packing paper, bubble wrap, box straps, plastic sleeves, and all the other usual trash that comes with a flower delivery from the traditional wholesaler. More Inspiration: Designing with the seasons sparks creativity. No two weeks are the same. More Community: Workign with local growers is a very personal connection. You'll grow your community every time you buy local.
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    36 mins
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