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Floral Guild Radio

Floral Guild Radio

Written by: Philadelphia Floral Guild
Listen for free

An educational podcast for florists and flower growers. Creating a unified team spirit so we can all thrive. Sponsored by the Philadelphia Floral Guild, this podcast is focused on sustainable floral design and helping florists learn why and how to source local flowers. We share business advice and share the stories of florists and farmers.2023 Economics Management Management & Leadership
Episodes
  • Episode 17: Flowering with Reverence, a Conversation with Jackie Newns of Red Seeds Floral
    Mar 2 2026

    Today we're getting to know Jackie Newns of Red Seeds Floral, a spiritual director/conselor turned event florist based in Wyncote PA, right outside of Philadelphia. Jackie brings a unique approach to her work, one where creating spaces of reverence and reflection are as equally important as the flowers themselves. Over the past three years in business, Jackie has strived to make her clients feel seen and supported as they gather their family and friends together for celebrations. Her work is full of texture and thoughtful gestures. Be sure to follow Jackie on Instagram @redseedsfloral.

    This podcast is brought to you by the Philadelphia Floral Guild, a collective of flower farms in the mid-Atlantic region selling together to florist and other wholesale buyers. We help you elevate your design work and manifest a better tomorrow with locally-grown stems. Visit philadelphiafloralguild.com to learn more and follow us on Instagram @phillyfloralguild for regular inspiration.

    Sign up for our newsletter to stay up to date on what's in season, tips and tricks for design, and the latest episodes.

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    1 hr and 6 mins
  • Episode 16: Siblings in Business Together with Liz and Tim Shea of Grow Wild Studios
    Jan 2 2026

    In this episode, we sit down with Liz and Tim Shea of Grow Wild Studios at their beautiful design space in Malvern PA. This sibling duo likes to joke that they accidently started a floral studio on purpose. Liz, the artistic arm of the operation, had been working in a traditional flower shop and found herself bristling against the unsustainable practices and imports there. She drew her brother Tim into her budding plans to launch a studio grounded in community, sustainability and locally-sourced materials so that he could be the logistics and spreadsheet guy. Together they've built an impressive portfolio and business model in just three short years. They see flowers as a media for telling rich and emotional stories as well as drawing people together for supportive community.

    If you'd like to get a glimpse at Grow Wild's designs, find them on Instagram @growwildstudios.

    This podcast is brought to you by the Philadelphia Floral Guild, a collective of flower farms in the mid-Atlantic region selling together to florist and other wholesale buyers. We help you elevate your design work and manifest a better tomorrow with locally-grown stems. Visit philadelphiafloralguild.com to learn more and follow us on Instagram @phillyfloralguild for regular inspiration.

    Sign up for our newsletter to stay up to date on what's in season, tips and tricks for design, and the latest episodes.

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    58 mins
  • Episode 15: Pursuing Sustainable Luxury Event Design with Annie Pertes of Wildbird Flowers
    Dec 16 2025

    Today we're getting to know Annie Pertes of Wildbird Flowers, a farmer florist in Bucks County, Pennsylvania. Annie gives us a candid look at what it's like to be in Year 5 of building a floral brand. She's found her groove and is pursuing luxury events with a sustainable approach. And she expects to get paid well, as she should! Lots of golden nuggets in this conversation. Enjoy! And be sure to follow Annie on Instagram @wildbird_flowers.

    This podcast is brought to you by the Philadelphia Floral Guild, a collective of flower farms in the mid-Atlantic region selling together to florist and other wholesale buyers. We help you elevate your design work and manifest a better tomorrow with locally-grown stems. Visit philadelphiafloralguild.com to learn more and follow us on Instagram @phillyfloralguild for regular inspiration.

    Sign up for our newsletter to stay up to date on what's in season, tips and tricks for design, and the latest episodes.

    Show More Show Less
    1 hr and 11 mins
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