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Focus Your Ads

Focus Your Ads

Written by: Dan Caston
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About this listen

Welcome to the podcast dedicated to helping you grow your service business with Google Search Ads. Each week, we bring you actionable tips, insights, and updates to elevate your business through highly targeted search advertising. Whether you’re a freelancer, business owner, or anyone looking to get results with Google Ads, we break down strategies specifically for service businesses to maximize leads and conversions. Don’t get lost in the online ad jungle—hit subscribe, tune in, and let’s drive your business forward together.

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Episodes
  • #34 - Top Google Ads Metrics to Watch

    #34 - Top Google Ads Metrics to Watch
    Nov 18 2025

    These are some of the top Google Ads metrics to watch in your account.

    If you want to work with us, visit https://focusyourads.ca
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    34 mins
  • #33 - The 3 Pillars of Profitable Google Ads

    #33 - The 3 Pillars of Profitable Google Ads
    Nov 11 2025

    Learn about the 3 pillars of Google Ads that really hold the whole system up.

    Great episode for anyone getting started in Google Ads.

    If you want to work with us, reach out at https://focusyourads.ca
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    16 mins
  • #32 - How Much Should You Spend on Google Ads? (For Business Owners)

    #32 - How Much Should You Spend on Google Ads? (For Business Owners)
    Nov 5 2025

    Not sure how much to budget for Google Ads? In this episode, Dan breaks down the math step-by-step so you can figure out exactly what to spend, how to calculate your cost per lead, and when to scale up or pull back.
    Learn how to set realistic goals, avoid wasted spend, and build a campaign that actually grows your business.

    Want more help? Reach out to us at focusyourads.ca
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    24 mins
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