Hiring is one of the hardest and most important responsibilities a business owner faces. In this episode of Forge, Josh, Joel, and the team dive into the realities of recruiting, hiring, and developing great people.

They discuss why experienced hires don't always work out, the value of hiring for character and culture over technical skill, and how building a strong team often starts with finding people who share your values.

The conversation explores everything from referrals and networking to AI-powered hiring tools, diversity in the workplace, and the challenges of scaling a company into new markets. Most importantly, they discuss why successful businesses are built on more than profit, they're built on people, community, and creating opportunities for others.

Whether you're hiring your first employee or building a team of fifty, this episode offers practical insights into finding the right people and creating a culture where they can thrive.

Original theme music composed and performed by Ben Smith

Produced by Seth Steward Productions

Co produced by Kalen Wookey

Website https://forgealliance.ca/

Instagram https://www.instagram.com/forgecontractoralliance

Facebook https://www.facebook.com/profile.php?id=61575541841797

X https://x.com/forge_ca

@Forge_CA

Hiring is one of the hardest parts of building a business, especially in the trades. In this episode of Forge Contractor Alliance Podcast, the crew sits down for a real conversation around hiring, leadership, work ethic, and what it actually takes to build strong teams in small business contracting.

Kenton, Josh and Joel, on the Forge Alliance team dive into their personal experiences hiring in roofing, solar, and construction businesses under the $10M mark, where owners are often still directly involved in every interview, every hire, and every difficult people decision.

The conversation explores everything from identifying teachable employees, building company culture, handling seasonal workers, and why mindset matters more than resumes. They also unpack the tension many contractors feel with younger generations entering the workforce, while challenging the common narrative that “young people just don’t want to work.”

Instead, the episode focuses on leadership responsibility, mentorship, and the opportunity business owners have to shape young workers into future leaders through accountability, teamwork, and hard work.

This episode is packed with honest stories from the jobsite, lessons learned through years of hiring mistakes and successes, and practical insight for contractors trying to build teams that actually last. If you’re a contractor, business owner, foreman, or someone responsible for building culture inside a growing company, this conversation will hit home.

This is a real conversation for contractors, entrepreneurs, tradespeople, and business owners who want to build better companies, stronger teams, and healthier cultures over the long term.

No corporate scripts, no surface level business talk, just practical lessons, honest experiences, and perspectives forged through years of building businesses and leading people.

Original theme music composed and performed by Ben Smith

Produced by Seth Steward Productions

Co produced by Kalen Wookey

Website https://forgealliance.ca/

Instagram https://www.instagram.com/forgecontractoralliance

Facebook https://www.facebook.com/profile.php?id=61575541841797

X https://x.com/forge_ca

@Forge_CA

Hiring people is easy. Hiring the right people is one of the hardest things a business owner will ever learn how to do.

In this episode of the Forge Contractor Alliance Podcast, the conversation goes deep into the realities of hiring, leadership, company culture, and the long term impact people have on a business.

The crew unpacks the difference between simply filling a role versus intentionally building a team, and why understanding yourself as a leader is often more important than understanding the resume sitting across the table.

The discussion explores how hiring changes as a company grows, from the early days of building a small tight knit crew, to scaling teams and attracting people who can complement weaknesses, strengthen culture, and help move a company forward long term. They talk openly about the lessons learned through failed hires, losing valuable employees, building trust, and the importance of aligning people with core values rather than just technical skill alone.

A major focus throughout the episode is the idea that businesses are built around people, not just systems. Whether it’s hiring apprentices, office staff, experienced tradespeople, or future leaders, the conversation highlights how personality, teachability, humility, work ethic, and culture fit often matter more than what’s written on paper. The crew also dives into how company reputation, social media presence, networking, and internal referrals all play a massive role in attracting quality people in today’s market.

There’s also an honest discussion around leadership growth itself. The episode touches on the reality that employees do not always stay forever, and how business owners need to learn to lead with an open hand while still creating environments people genuinely want to be part of. From mentorship and growth opportunities to creating clear expectations and defining company values, the conversation offers a grounded look into what building a strong team actually looks like behind the scenes.

This is a real conversation for contractors, entrepreneurs, tradespeople, and business owners who want to build better companies, stronger teams, and healthier cultures over the long term. No corporate scripts, no surface level business talk, just practical lessons, honest experiences, and perspectives forged through years of building businesses and leading people.

Original theme music composed and performed by Ben Smith

Produced by Seth Steward Productions Co produced by Kalen Wookey

Website https://forgealliance.ca/

Instagram https://www.instagram.com/forgecontractoralliance

Facebook https://www.facebook.com/profile.php?id=61575541841797

X https://x.com/forge_ca@Forge_CA