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On today’s show:

Cassie breaks down two major developments that signal a fundamental shift in how AI assistants handle discovery, decision-making, and purchasing: Apple’s partnership with Google to bring Gemini-powered capabilities into Siri and Apple Intelligence, and Google’s rollout of checkout directly inside AI experiences.

If you’re a marketer, content strategist, or brand leader trying to understand why visibility, trust, and conversion are shifting away from websites and toward AI interfaces, this episode connects the dots between platform strategy, AI behavior, and what it means to be “findable” in a world of zero-click journeys.

In this episode:

• What Apple’s partnership with Google actually means for Siri and Apple Intelligence
• Why conversational and voice-based AI raises the bar for content clarity and structure
• The difference between optimizing for voice search and optimizing for spoken AI answers
• How Google’s AI checkout changes the role of websites, funnels, and attribution
• Why discovery, evaluation, and purchase are increasingly happening inside AI systems
• What brands need to prioritize to stay visible, trusted, and chosen in AI-driven journeys

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

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📬 Do you like this podcast? You’ll love the newsletter.
Join the weekly 3-2-1 on AI search + marketing: subscribe

In today’s episode of Found in AI, I sit down with Karl-Gustav Kallasmaa, founder of Attensira, to unpack a question more marketers are quietly running into this year:

If AI is now the primary interface for search, what role does the website actually play?

We explore what Karl calls the death of the webpage. We cover:

• Why websites are becoming a reference layer, not the primary destination
• What information AI systems actually need from brands (and what they ignore)
• Why clarity is starting to matter more than clever branding
• How writing for machines and humans requires different tradeoffs
• What “machine-readable” really means for B2B and e-commerce brands
• Why content volume still matters, but only when it answers real questions
• How outdated or vague information forces AI systems to guess (and why that’s risky)

If you’re thinking about AI search, GEO, or how your brand shows up when fewer people are clicking through to websites, this episode will help you rethink what your site is for — and what it needs to communicate more explicitly going forward.

📌 Mentioned in this episode:

• The “death of the webpage” and how its role is evolving
• Writing content for AI systems without abandoning human trust
• Clarity vs. branding in AI-driven discovery
• Content freshness, usefulness, and avoiding low-value “slop”
• How systems like ChatGPT, Gemini, and Perplexity evaluate information
• Why clearer signals beat more pages in AI search visibility

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Send us a text

📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe

On today's show:

Cassie breaks down recent reporting from The Guardian showing that Reddit has overtaken TikTok as a preferred search tool for Gen Z users in the UK.

At first glance, it sounds like a social media trend. But this shift points to something much bigger: how trust, discovery, and search behavior are changing—and why those changes align closely with how AI search systems decide which sources to surface and cite.

Cassie unpacks why Reddit’s structure, context, and lived-experience answers outperform entertainment-driven platforms when it comes to decision-making, and how those same qualities make content more reusable inside AI-generated answers.

If you’re a marketer, content strategist, or brand leader trying to understand why “good content” doesn’t always translate into AI visibility, this episode connects the dots between human behavior, AI systems, and the future of search.

In this episode:

• Why Reddit is becoming a default search tool for Gen Z
• The difference between inspiration-driven discovery and decision-driven search
• What Reddit’s rise reveals about trust and explainability
• How AI search systems evaluate and reuse content
• What this shift means for brand visibility beyond traditional SEO

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/