Most salespeople show up to sales calls with either good intentions OR good preparation—but not both. And that's exactly why they lose deals.

In this episode, I break down the F in the FAITH Framework: Foundation. You'll learn why Foundation has TWO parts (Mindset + Due Diligence), the psychology principles behind why it works, and the real story of how 15 minutes of preparation landed me a $12,000-15,000 remodel job.

Foundation isn't just about doing your homework. It's not just about having a good heart. You need BOTH. When you show up with the right mindset AND the right preparation, you become someone people trust. And trust is what closes deals.

🎯 IN THIS EPISODE:

• Why Foundation has TWO parts most salespeople completely miss
• PART 1: Mindset - Why you need to show up to SERVE, not to SELL
• PART 2: Due Diligence - Why 15 minutes of research changes everything
• PSYCHOLOGY PRINCIPLE #1: Emotional Contagion - Your emotions are contagious (if you're desperate, they feel it)
• PSYCHOLOGY PRINCIPLE #2: Reciprocity - When you show up prepared, they feel obligated to give back their trust
• PSYCHOLOGY PRINCIPLE #3: The Halo Effect - When you do Foundation well, they assume you're great at everything
• BIBLICAL TIE-IN: Philippians 2:3-4 - Serve others, don't just serve yourself
• REAL STORY: How I helped a young woman with a drywall repair for $0—and she called me back months later with a $12K-15K full remodel

🔑 KEY TAKEAWAY:

Without mindset (just research): You're slick but soulless. People feel like you're using them.

Without due diligence (just good intentions): You mean well but look unprofessional. Good intentions, poor execution = no sale.

Together: Right heart + Right preparation = TRUST. And trust closes deals.

✅ ACTION STEP:

Before your next sales call, spend 15 minutes doing Foundation work:
1. Research the person/company (website, social media, Google)
2. Set your intention: "Am I here to serve them or serve myself?"
3. Write down 3 questions you want to ask based on what you learned

That's it. 15 minutes. But I promise you—it'll change how that call goes.

📊 TAKE THE FREE ASSESSMENT:
Find out where YOUR business foundation is weakest in 4 minutes:
👉 https://tim-4mhsjozu.scoreapp.com

🔗 CONNECT WITH ME:
Facebook: https://www.facebook.com/share/17SGiNMUT8/
Website: https://kingdomcc.framer.website

✅ SUBSCRIBE for weekly episodes on the FAITH Framework and building businesses on the rock.

📅 NEXT EPISODE:
Episode 3: ASK - The Questions That Change Everything (The A in FAITH)

Learn the 35/65 rule, why certain questions work better than others, and the psychology behind getting people to sell themselves.

#ServantSales #FAITHFramework #SalesWithIntegrity #ChristianEntrepreneur #ContractorCoaching #ServiceBusinessGrowth #BiblicalBusiness #FaithDrivenBusiness #SalesMindset #BusinessFoundations