It’s been a crazy couple of decades for marketing – especially with all the changes to the internet environment.

We went from the wild west of the late 90’s – to performance based direct response in the first decade of the century – to social media, and then to peak data with cookies connecting every piece of data together.

Then a single iPhone update brought it all crashing down.

Today’s guest, Jeff Greenfield, has been working in the space throughout it all – and now he’s helping companies make the most of a post-cookie world.

And – given everything we discussed – the future looks brighter than ever.

Jeff explained how companies connect the dots today – the reason you need to take a much wider lens than what we learned in the performance era – and how advanced technology is able to help companies take control of their brand spend like never before.

It was an exciting conversation. I learned a ton – and hope you do as well.

Links:

LinkedIn: https://www.linkedin.com/in/jeffgreenfield/

Provalytics: https://provalytics.com/

Over the years, as I’ve met hundreds of founders and talked about their challenges, I’ve often had this illusion that there are a million different problems holding startups back.

But recently – as I really dug into it – I’ve realized that there is really 1 problem that defines whether or not a startup is going to go to the moon – or fizzle out and die.

Today’s guest, Alex Kottoor has made a similar observation.

The distinction is around whether or not you achieve product market fit or PMF.

And the path to get there – Go To Market or GTM – requires an amazing amount of vision, action, and most importantly persistence.

Alex and I had a fascinating discussion where we boiled down what separates founders who are able to make it through this journey – and those who give up.

How to know when you need to buckle down and push harder – vs when you need to step back and get new options.

And why startups need to keep their energy focused on GTM and not get sidetracked by all of the other temptations along the way.

It was a fascinating discussion – and I hope you get some gems out of it.

Links:

Alex: https://www.linkedin.com/in/alexkottoor/
Dena Startup Lab: https://www.denastartuplab.com/

We’ve talked quite a bit on the pod about Product Market Fit – and hammered home how critical that milestone is to the success or failure of any startup.

But there’s an even more important factor that needs to be considered – and that’s founder market fit.

Before starting his current venture, today’s guest, Shawn Miller, developed a deep understanding of the problem he wanted to solve through his own direct experiences.

Not only does founder market fit make it easier to persevere when the going gets tough – it also makes sure you have the right lens to catch opportunities as they arise, and to separate the signal from the noise.

I had a ton of fun talking about Shawn’s background – how it informed his idea for inbound – and how it has drastically increased the odds of the company achieving product market fit.

I gained so many great insights talking with Shawn – and I hope you do as well.

Links:

Shawn Miller: https://www.linkedin.com/in/shawndavidmiller/
Inboundr: https://www.inboundr.ai/