EPISODE 44

Kevin Henrikson and Jason Shafton sit down with Jason Fried, co-founder of 37signals, to unpack what it means to build software that feels less like “software” and more like a physical object you actually want to use every day. Jason explains the philosophy behind Fizzy, 37signals’ fresh take on Kanban, and why speed, fluidity, and visual joy aren’t polish but core product decisions. The conversation explores designing with human-scale constraints borrowed from the physical world (like piles on a desk), why limits often produce better tools, and how 37signals stays independent to preserve optionality. They also discuss why 40 hours a week is enough, how founders can stay deeply involved without becoming bottlenecks, and Jason’s advice to new founders: keep your surface area small and start making something real as fast as possible.

CHAPTERS

00:00 – Building software as objects you want to use every day

07:04 – Fizzy and a simpler, more joyful take on Kanban

12:21 – Piles, limits, and designing for human scale

22:03 – 40 hours is enough: founder involvement without micromanagement

43:22 – Undercomplicating year one: keep surface area small and start making

LINKS

Connect with Jason Fried

37signals.com • LinkedIn • X/Twitter

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Connect with Kevin

LinkedIn • X/Twitter

Connect with Jason

LinkedIn • X/Twitter

EPISODE 43

Kevin Henrikson and Jason Shafton sit down with Stephanie Joyce, founder and operator of Attune, to unpack what it really takes to scale multi-location service businesses without losing control of culture, operations, or margins. Drawing from years of leading growth, acquisitions, and crisis turnarounds, Stephanie explains why people come first, systems second, and how scaling simply amplifies whatever you already tolerate. The conversation covers documentation and onboarding as prerequisites for consistency, how to diligence acquisitions beyond surface-level financials, and what it means to lead with clarity and integrity when everything is on fire. They also dive into the modern med spa operating stack, from CRM and automation to compensation structures that drive the right behaviors, and why the future of wellness will be defined by better data, smarter technology, and a careful balance between AI and human trust.

CHAPTERS

00:00 – People first, systems second: what breaks when you scale

04:25 – Documentation, SOPs, and onboarding for multi-location consistency

04:56 – Acquisition diligence: margins, concentration risk, and key-person dependency

08:06 – Leading through crisis: transparency, trust, and cash discipline

14:13 – The modern med spa playbook: systems, CRM, and incentives

LINKS

Connect with Stephanie Joyce

attunemedspa.com • LinkedIn

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Connect with Kevin

LinkedIn • X/Twitter

Connect with Jason

LinkedIn • X/Twitter

EPISODE 42

Kevin Henrikson and Jason Shafton sit down with Dr. Jay Motley, founder of MindWell Health, to explore what it takes to leave a long career in anesthesiology and build a modern mental health clinic. Jay shares how losing autonomy after his private practice was absorbed by a hospital system paired with the life-altering loss of his first wife pushed him to rethink time, care, and what getting better really means. The conversation dives into ketamine therapy as a fast-acting tool that can open a window for patients who have failed traditional treatments, and why lasting improvement depends on pairing that window with therapy and lifestyle medicine fundamentals like sleep, nutrition, movement, and stress management. They also cover the myths around expensive wellness biohacks, how AI could reduce administrative burden and expand patient access, and what Jay learned scaling from a one-person launch to multiple MindWell locations.

CHAPTERS

00:00 – Ketamine as a fast-acting “open window” for change

00:50 – Health fundamentals that matter most: sleep, food, movement

04:20 – Why Jay left anesthesiology: autonomy, loss, and control of time

07:10 – Building MindWell: ketamine + therapy + lifestyle medicine

19:10 – Scaling the clinic: cash-pay vs insurance, systems, and hiring

LINKS

Connect with Dr. Jay Motley

mindwell.com • LinkedIn • Instagram • X/Twitter • Substack • Facebook

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Connect with Kevin

LinkedIn • X/Twitter

Connect with Jason

LinkedIn • X/Twitter