Mark and Cole unpack a simple but uncomfortable truth: if your weekly meetings aren’t working, your company probably isn’t either.

This conversation breaks down why so many teams dread meetings, what’s actually going wrong beneath the surface, and how those patterns reflect deeper issues with alignment, leadership, and discipline.

They walk through real scenarios inside leadership teams, from visionaries disrupting focus mid-quarter to teams avoiding the hard conversations that actually move the business forward.

At the center of it all is one idea: the weekly meeting is not just a meeting. It’s a signal. And if you learn how to read it, it will tell you exactly what’s working and what’s not inside your company.

You’ll Learn:

• Why most meetings feel like a waste of time
• How misalignment shows up in weekly meetings
• The role of the visionary in breaking or strengthening focus
• Why teams avoid the issues that matter most
• How great meetings create clarity, accountability, and momentum

How are your meetings? Take the Rate Our Meetings Quiz to find out

Do you like this content? Get our latest book, Meetings Kinda Suck

Resources
→ Subscribe to Mark’s Founder’s Framework Newsletter
→ Subscribe to Ninety’s EOS Newsletter
→ Try Ninety free: https://www.ninety.io/?utm_source=you…

Connect:

→ Follow Mark on LinkedIn: https://bit.ly/MarkAbbott
→ Follow Cole on LinkedIn: https://bit.ly/ColeAbbott

Subscribe for more founder-first conversations every other week.
→ Subscribe to Mark’s Founder’s Framework Newsletter

→ Subscribe to Ninety’s EOS Newsletter

→ Try Ninety free for 30 days!

Growth creates options, but it also creates complexity.

In this Founder’s Framework episode, Mark Abbott and Cole Abbott unpack why so many companies get stuck doing more instead of doing what matters most. What starts as experimentation, ambition, or a flood of good ideas can quietly turn into friction, confusion, and wasted effort across the business.

This conversation is about discipline. It’s about keeping the main thing the main thing, resisting the pull of novelty, and building organizations that value fewer, finer, better decisions over constant motion.

You’ll hear:

• Why too many ideas create drag across teams
• How founders accidentally add complexity to the business
• Why “fewer and finer” is a better operating principle
• The difference between projects and programs as companies grow

If your company feels busy but not clear, this episode will help you rethink what’s actually moving the business forward.

Subscribe for more founder-first conversations every other week.

Resources

→ Subscribe to Mark’s Founder’s Framework Newsletter

→ Subscribe to Ninety’s EOS Newsletter

→ Try Ninety free for 30 days!

→ Stages of Development Quiz

Connect:
→ Follow Mark on LinkedIn: https://bit.ly/MarkAbbott
→ Follow Cole on LinkedIn: https://bit.ly/ColeAbbott

Subscribe for more founder-first conversations every other week.
→ Subscribe to Mark’s Founder’s Framework Newsletter

→ Subscribe to Ninety’s EOS Newsletter

→ Try Ninety free for 30 days!

Mark Abbott sits down with Ninety’s head of product, Audra Stanton to discuss how founders should think about AI in their products and operations.

As AI becomes part of nearly every business conversation, founders are facing real pressure from investors, customers, and competitors to incorporate it. The question is not whether AI matters. The question is how to approach it thoughtfully without losing focus on what actually makes a company strong.

This episode explores the tension between innovation and discipline. It is a conversation about judgment, timing, change management, and keeping humans at the center of the company.

They reference examples including Netflix and Blockbuster, Intercom’s decision to lean heavily into AI despite short term pain, and Amazon’s “Just Walk Out” technology as a reminder that innovation does not always equal product market fit.

In this episode:

• How founders should think about AI in product versus operations
• The fear of being left behind and how to evaluate that risk
• Why most companies using AI are not yet seeing meaningful ROI
• How to navigate change without losing your core customer

If you are building a company meant to endure, this conversation will help you think more clearly about how and when to evolve.

Resources
→ Subscribe to Mark’s Founder’s Framework Newsletter: https://bit.ly/3JiAaXT
→ Subscribe to Ninety’s EOS Newsletter: https://www.ninety.io/impact-moments
→ Try Ninety free: https://www.ninety.io/?utm_source=you…

Connect:
→ Follow Mark on LinkedIn: https://bit.ly/MarkAbbott
→ Follow Audra on LinkedIn: https://www.linkedin.com/in/audra-stanton/

Subscribe for more founder-first conversations every other week.
→ Subscribe to Mark’s Founder’s Framework Newsletter

→ Subscribe to Ninety’s EOS Newsletter

→ Try Ninety free for 30 days!