Scale your business with a viral podcast system 👉 https://vibezcreative.com/viral-podcast-system-vsl-org

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In this new episode, Nelson sits down with Kris Cochrane, who’s trained over 1,000 remote salespeople and has seen exactly how the top performers operate.

You’ll hear:

◼️ What consistently shows up in the top 1% of remote closers

◼️ The hiring pattern that quietly destroys sales teams

◼️ Why most founders invest in training that never pays off

◼️ The signals that reveal whether a closer will scale with your company

◼️ The shifts founders need to make to build predictable revenue

Timestamps:

00:00:00 Introduction

00:01:43 - Building an Eight-Figure Sales Team

00:04:03 - Characteristics of a Top 1% Closer

00:05:32 - What to Look for in Top Closers

00:07:46 - Defining a Top Closer's Revenue

00:09:04 - Expectations for Top Closers' Earnings

00:10:32 - The Role of Marketing in Attracting A Players

00:11:22 - Challenges with Founders Who Lack Marketing

00:13:11 - Selling the Company to Potential Closers

00:14:37 - Recruitment Mandates for Sales Teams

00:16:32 - Identifying Underperforming Closers

00:19:54 - When to Transition from Founder-Led Sales

00:20:09 - Starting the Recruitment Process for Closers

00:24:04 - Interview Tactics for Identifying High Performers

00:27:09 - Training Top Closers on New Offers

00:30:26 - Onboarding Best Practices for New Closers

00:34:16 - Key Metrics for Evaluating Closer Performance

00:36:06 - Duration for Assessing Underperformance

00:37:48 - Real-Life Example of Closer Performance

00:42:15 - Compensation Structures for Closers

00:43:28 - Adjusting Compensation for Different Offer Types

00:45:12 - Managing Refunds and Clawbacks

Follow Nelson & Founder's Playbook:

https://www.instagram.com/foundersplaybook

https://www.facebook.com/foundersplaybookpodcast/

https://www.youtube.com/@foundersplaybookpodcast

https://open.spotify.com/show/1C66TiNNEXL5S9qA32OoV6?si=20bd04b43628463

Follow Kris Cochrane:

https://www.linkedin.com/in/kris-cochrane/

https://www.instagram.com/kriscochrane/?hl=en

DISCLAIMER

This content is for educational and informational purposes only. This is not financial, investment, tax, or legal advice. Bitcoin and cryptocurrency investments carry significant risks including market volatility and potential loss of capital. Superannuation and tax strategies vary by individual circumstances. Past performance does not guarantee future results. Always conduct thorough research and consult with qualified financial advisors, tax professionals, and legal experts before making investment or retirement decisions. Individual results depend on personal circumstances, market conditions, and investment strategy.

Scale your business with a viral podcast system 👉 https://vibezcreative.com/viral-podcast-system-vsl-org

🔗 TAKE ACTION:

Book your demo: https://vibezcreative.com/viral-podcast-system-vsl-org

Why an 8-figure entrepreneur moved his entire wealth into Bitcoin.

◼️ Traditional system is broken—Bitcoin became the only asset that made sense

◼️ Australia's economic trajectory & rising government overreach

◼️ High-net-worth individuals quietly dematerializing wealth into Bitcoin

◼️ Why he moved his entire retirement fund out of superannuation

◼️ How business owners can protect profits before inflation erodes them

Timestamps:

00:00:00 Introduction

00:01:53 - Transitioning from Real Estate to Bitcoin

00:02:45 - Bitcoin vs. Traditional Assets

00:04:00 - Inner Circle Program for High Net Worth Individuals

00:06:36 - The $500 Million Man's Perspective

00:09:01 - Inflation and Currency Debasement

00:09:32 - Superannuation and Retirement Concerns

00:11:26 - Property Investing vs. Bitcoin

00:13:10 - The Headaches of Property Management

00:15:01 - Comparing Returns: Property vs. Bitcoin

00:16:27 - The Risk of Owning Zero Bitcoin

00:21:00 - The Process of Allocating Superannuation to Bitcoin

00:22:50 - The Reality of Superannuation Returns

00:25:26 - Self-Managed Super Funds (SMSF )

00:28:50 - Bitcoin Mining

00:32:31 - Unrealized Capital Gains Tax and Its Implications

00:35:00 - The Problem with Unrealized Capital Gains Tax

00:36:11 - The Flight from Property to Bitcoin

00:40:30 - The Contrast Between Australia and Dubai

00:41:44 - The Immigrant Perspective on Taxes

00:44:13 - The Australian Success Story

00:45:37 - Common Mistakes in Bitcoin Investing

00:46:08 - Investing in VIP Training Programs

Follow Nelson & Founder's Playbook:

https://www.instagram.com/foundersplaybook

https://www.facebook.com/foundersplaybookpodcast/

https://www.youtube.com/@foundersplaybookpodcast

https://open.spotify.com/show/1C66TiNNEXL5S9qA32OoV6?si=20bd04b43628463

Follow Matthew Fraser:

https://www.instagram.com/immatthewfraser/

https://www.tiktok.com/@immatthewfraser

https://www.facebook.com/immatthewfraser/

https://www.skool.com/matthewfraser/about

DISCLAIMER

This content is for educational and informational purposes only. This is not financial, investment, tax, or legal advice. Bitcoin and cryptocurrency investments carry significant risks including market volatility and potential loss of capital. Superannuation and tax strategies vary by individual circumstances. Past performance does not guarantee future results. Always conduct thorough research and consult with qualified financial advisors, tax professionals, and legal experts before making investment or retirement decisions. Individual results depend on personal circumstances, market conditions, and investment strategy.

In this episode, Nelson breaks down 8 hard‑hitting reasons why chasing high‑ticket sponsors is a mistake, from losing control of your message, slowing down production, and confusing your audience, to the reality that sponsors will never pay you as much as your own business can.

You’ll hear why your best sponsor is your own high‑ticket offer, how to turn cold traffic into warm leads with a content system, and why selling directly to your dream customers will always outperform any sponsorship deal.

If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-org

Follow me on socials:

-Instagram: https://www.instagram.com/creatornelson/

-X: https://x.com/creatornelson

Listen to Founder's Playbook Podcast:

- YouTube: https://www.youtube.com/@foundersplaybookpodcast

Timestamps:

00:00:00 - Introduction

00:00:41 – Reason 1: Sponsorship Hurts Lead Generation

00:02:01 – Reason 2: Sponsorship Deals Are Usually Tiny

00:03:54 – Reason 3: You Lose Control of Your Message

00:04:59 – Reason 4: Sponsorships Can Weaken Your Brand

00:05:58 – Reason 5: Confusion in Positioning and Marketing

00:06:44 – Reason 6: Slows Down Production and Growth

00:07:36 – Reason 7: Adds Heavy Admin Work

00:08:47 – Reason 8: Your Best Sponsor Is Your Own Business

00:09:52 – Sell More of Your Own High‑Ticket Offers

00:10:41 – How a Content System Creates Pre‑Sold Clients