Most artists are posting music. Very few are building identity.
In Free Plug Friday, hosted by Tone The Guru, we break down the difference between posting, pitching, and positioning and why artists who focus only on promotion usually get ignored.
This episode dives into artist branding, audience psychology, storytelling, emotional connection, music discovery, and what actually makes people care in today’s overcrowded industry.
Featuring live artist submissions, real feedback, free game, and honest conversations built to help independent artists grow beyond streams and build lasting impact.
Filmed live on TikTok: @ToneTheGuru
Live Every Friday • 5PM ET
Join the community, submit music, explore resources, and stay connected here:
- Enter The Music Department
- Artist Song Submissions for Free Plug Friday
- Have You Taken Your Song Through The Tone Test?
May 10 202610 mins