Continuing the discussion of the previous episode the topic turns to using AI tools in your creative processes. Questions including, "Should I tell my clients I'm using AI?", "How do I incorporate AI tools without infringing someone's copyright?" and "Will clients still want to work with me when there are so many AI options out there? How do I remain relevant as a designer, illustrator, photographer?" are growing concerns for freelance creatives. Alvalyn Lundgren shares insights into how creatives can position and differentiate so that they remain relevant to their clients, and focus on the things clients need that AI cannot do which are the essential human traits necessary for creative problem-solving.

If your brand message as a freelancer is that you create excellent work, that you're a certifed software expert, or you've earned badges and certificates in subject matter areas, you're already obsolete. If your creative process relies on templates, creative marketplaces, and execution, your income is in jeopardy. If your marketing approach centers on quick and cheap, AI has already replaced you, for free. Execution is no longer a viable selling point for your creative services.

What should you do? In this episode host Alvalyn Lundgren shares practical truths about how to remain irreplacable as a reliable creative partner for your clients by focusing on your most important asset: your humanity.

As a freelance creative, do you focus more on your technical skills, on your creative talent, or problem-solving abilities to attract clients? How you position yourself determines the types of projects and clients you'll work with. Moreover, especially in this age of AI, talent and tools aren no longer enough to be able to make a living. A focus on tools and tech skills are making you obsolete. Speedy turn-around and low fees can't compete with free. You'll be easily replaced. What should you do? Shift gears and change your approach. Alvalyn shares the necessity of human-centered creative problem-solving and capitalizing on your humanity to solve business-related and life-related problems for your clients.