Episodes

  • How to Increase LTV (and Revenue per User) Without P*ssing Customers Off

    How to Increase LTV (and Revenue per User) Without P*ssing Customers Off
    Jan 13 2026
    Your product keeps proving its value: usage grows and customers rely on it more over time. Yet, the lifetime value of each customer barely changes. Every time you think about...
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    Less than 1 minute
  • Release Notes: Clearer Performance Breakdowns, Simpler Product Setup, Marketing Opt-In Control, and More

    Release Notes: Clearer Performance Breakdowns, Simpler Product Setup, Marketing Opt-In Control, and More
    Jan 6 2026
    This month’s release improves the day-to-day maker experience. Setup is simpler, controls are more flexible, and a set of iterative fixes smooth out common workflows. These updates also set the...
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    Less than 1 minute
  • 2025 State of Micro-SaaS: AI, Adaptive Pricing, and Community Growth

    2025 State of Micro-SaaS: AI, Adaptive Pricing, and Community Growth
    Dec 23 2025
    SaaS kept growing in 2025, but the source of growth changed. Momentum shifted from large platforms to solo founders and small teams shipping focused products faster. This pace is possible...
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    Less than 1 minute
  • Bake That Batter: How a Homegrown SaaS Rose from Last-Minute Rescue to Sweet Success

    Bake That Batter: How a Homegrown SaaS Rose from Last-Minute Rescue to Sweet Success
    Dec 15 2025
    Some SaaS stories start with deep market research, long timelines, and careful planning. Tiago Alves’ didn’t. He only built what he needed to rescue his sister’s bakery, never expecting anyone...
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    Less than 1 minute
  • How Monthly Churn Compounds Against You and Why 8% Is the Breaking Point

    How Monthly Churn Compounds Against You and Why 8% Is the Breaking Point
    Dec 8 2025
    We all want to grow. New users, new launches, new signups… But when churn creeps past 8% a month, that growth starts slipping through your fingers. At that rate, you...
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    Less than 1 minute
  • Release Notes: Seamless Product to Bundle Upgrades, a Smarter Checkout Experience and Fresh Improvements Across the Platform

    Release Notes: Seamless Product to Bundle Upgrades, a Smarter Checkout Experience and Fresh Improvements Across the Platform
    Dec 2 2025
    This month brings meaningful refinements across the customer buying journey and the internal tools you rely on. Upgrades are simpler, checkout flows are more flexible, billing details are clearer, and...
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    Less than 1 minute
  • How to Use AI in BFCM Campaigns Without Sounding Like Everyone Else

    How to Use AI in BFCM Campaigns Without Sounding Like Everyone Else
    Nov 26 2025
    Black Friday / Cyber Monday is coming fast, and a lot of makers I talk to are thinking the same thing: “Why not automate the whole thing? AI can write...
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    Less than 1 minute
  • Where Indie SaaS Founders Actually Get Customers (Hint: Not SEO)

    Where Indie SaaS Founders Actually Get Customers (Hint: Not SEO)
    Nov 10 2025
    How are you supposed to keep the lights on when just 1.74% of new pages break into Google’s Top 10 within a year? Worse still, the few that do are...
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    Less than 1 minute