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Fresh From the Field Fridays

Fresh From the Field Fridays

Written by: Dan "The Produce Man" Avakian
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Welcome to Fresh From The Field Fridays with Dan "The Produce Man" Avakian! Tune in weekly for your essential download on supply trends, category updates, brand awareness, and what's hot in the market. Broadcasting live from the vibrant San Francisco Bay of California, we delve into every aspect of the produce and supply chain industry. Join us each week for insightful discussions, expert interviews, and the freshest updates to keep you ahead of the curve in the produce world. Don't miss out on the latest in the industry – subscribe and stay informed with Fresh From The Field Fridays!Copyright 2026 Dan "The Produce Man" Avakian Art Cooking Economics Food & Wine Hygiene & Healthy Living Marketing Marketing & Sales
Episodes
  • The Tomato Trick You Won't Believe (Plus This Week's Best Summer Produce)
    Jul 17 2026

    This week on Fresh from the Field Fridays, Dan the Produce Man brings you some of the best of the season! We're featuring delicate squash blossoms, tender scallopini squash, colorful sunburst squash, sweet seedless Concord grapes, crisp Stark Crimson pears, and juicy Angelus peaches.

    And stick around for a surprising backyard gardening tip as Dan shares an unconventional way to keep nighttime critters from helping themselves to your homegrown tomatoes.

    It's all right here on Fresh from the Field Fridays, brought to you by the Produce Industry Network, powered by AgLife Media. Visit aglifemedia.com today.

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    20 mins
  • California Pear Season Is Here — So Why Are Imports Still Here?
    Jul 10 2026

    Dan doesn't usually replay past episodes, but this is one that deserves another look.

    While Dan is on the road this week, he's bringing back an important conversation with Chris Zanobini of the California Pear Advisory Board, originally recorded this past April. Now that California pear season is in full swing and the challenges discussed in this interview still persist, we felt it was important to bring this conversation back to the forefront and raise even more awareness.

    This week on Fresh From The Field Fridays...

    Dan is joined by Chris Zanobini from the California Pear Advisory Board.

    They're digging into what's really going on with imported pears flooding the market just as California pears, especially Bartletts, are coming into season. The discussion also explores the use of 1-MCP (1-methylcyclopropene), a postharvest treatment used on some imported pears to slow ripening and extend storage life. In contrast, California pear growers have chosen not to use 1-MCP, believing consumers deserve the naturally ripened, sweet, juicy eating experience California Bartlett pears are known for.

    You'll hear what this means for California growers, what you're seeing at retail, and why it matters more than most people realize.

    They also discuss how the produce industry, retailers, and consumers can all be part of the solution.

    Fresh From The Field Fridays is brought to you by The Produce Industry Network and AgLife Media.

    Check out aglifemedia.com today.

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    20 mins
  • The King of Pluots, Brandywine Tomatoes, and More 4th of July Favorites
    Jul 3 2026

    This week on Fresh from the Field Fridays, Dan the Produce Man brings you four groovy goodies for your 4th of July weekend. No watermelons. No corn. Just four fantastic summertime favorites.

    We're talking legendary Brandywine heirloom tomatoes and why they're considered by many to be the best tasting tomato ever grown. Then it's the king of pluots. Which one is it? You'll have to stick around and find out. We'll also sink our teeth into sweet, juicy orange flesh honeydews and finish up with California potatoes, just in time for your holiday barbecue.

    It's all right here on Fresh from the Field Fridays, brought to you by the Produce Industry Network, powered by AgLife Media. Check out aglifemedia.com today.

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    18 mins
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